# Anti-Texting School Ads These Texting in School Ads for M6 Mobile Show Learning Interrupted By Laura McQuarrie | Published 2014-06-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/texting-in-school References: [coloribus](http://www.coloribus.com/adsarchive/prints/m6-mobile-pythagoras-19392205/) & [m6mobile.fr](http://www.m6mobile.fr/) These M6 Mobile by Orange ads show just how distracting texting in school can be. Although it's pretty hard to fight [cellphone use in schools](https://www.trendhunter.com/trends/mobile-device-addiction), these ads make a pretty humorous case against students [texting in class](https://www.trendhunter.com/trends/mobile-relaxation-space). To make its argument, the ads show extremely ancient-looking textbooks with messed up lessons about the Pythagoras Theorem, which is more about a love triangle between Andy and Barbara versus a real geometry lesson, or an excerpt about Neil Armstrong, which is derailed by texts and turns his trip to the moon into an adventure to the washroom instead. Although a series of [static print ads](https://www.trendhunter.com/trends/axe-campaign) might not be the most effective way to deter texting in school for good, the M6 Mobile by Orange ads sure are funny. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Anti-texting Campaigns:** There is a growing opportunity for more creative and engaging anti-texting campaigns that can help reduce distracted driving or learning. - **Humorous Advertising:** Humorous advertising can be an effective way to promote important messages and generate buzz around a topic. - **Mobile Addiction Awareness:** Creating awareness about mobile addiction and its impact on our daily lives can be an area of focus for marketers and educators. ### Who This Affects Most - **Education:** There is an opportunity for educators to create engaging and interactive campaigns to reduce distraction and help students stay focused on learning. - **Advertising:** As more brands look for creative ways to promote their products, humorous and attention-grabbing advertising campaigns are on the rise. - **Mobile Technology:** With the growing use of mobile phones and the impact they have on our daily lives, there is an opportunity for tech companies to create solutions that help reduce mobile addiction. ## Related on Trend Hunter - [Anti-Distraction Student Smartphone Features](https://www.trendhunter.com/trends/google-school-time.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Snack-Themed Textbooks](https://www.trendhunter.com/trends/fundamental-textbooks.md) - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md) - [Minimizing Phone Usage Initiatives](https://www.trendhunter.com/trends/heinekens-latest-campaign.md) - [Distraction-Free Flip Phones](https://www.trendhunter.com/trends/consumer-cellular.md) - [Social Media-Like Study Apps](https://www.trendhunter.com/trends/social-medialike-study-apps-sharpen-aims-to-be-just-as-engaging-and-conveni.md) - [Text Message Cereal Campaigns](https://www.trendhunter.com/trends/weetabix-have-you-had-yours.md) - [Nostalgic Beer Brand Phones](https://www.trendhunter.com/trends/the-boring-phone.md)