# Typographic Crash Ads Fiat's Texting and Driving Ads Show Fatal Text Messages By Laura McQuarrie | Published 2014-07-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/texting-and-driving-ads References: [adeevee](http://www.adeevee.com/2014/07/fiat-l-f-y-print/) & [fiat](http://fiat.com/br) These texting and driving ads from [Fiat](https://www.trendhunter.com/trends/fiat-1) are a harsh reminder of how dangerous distracted driving can be on the road. The ads created for Fiat by Leo Burnett Tailor Made in Brazil show wrecks that are shaped like the letters 'Y,' 'L' and 'F' on a keyboard, communicating that "A text message is an accident waiting to happen." Although the ads aren't as graphic or as shocking as some texting an driving ads can be, there does happen to be a lot of crunching between the vehicles, hopefully meaning that the cars were able to take the brunt of the impact, since the lives of drivers and passengers are the most precious thing. Even so, drivers should keep their wits about them on the road to avoid ending up in situations like these. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 39% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Texting and Driving Ads:** This trend highlights the rise of awareness campaigns showcasing the dangers of texting while driving. - **Typographic Crash Ads:** This trend involves the use of typography in road safety ads to emphasize the message more effectively. - **Distracted Driving Prevention:** This trend focuses on creating new initiatives and technologies to prevent distracted driving and ensure safer roads. ### Industries Being Reshaped - **Automotive:** With cars being a major source of distraction while driving, research in the automotive industry can lead to innovative solutions that prevent distracted driving. - **Marketing and Advertising:** The use of typography in road safety ads has a lot of potential to create a stronger impact and get people thinking about the consequences of their actions on the road. - **Technology:** Advancements in technology can be used to develop smarter cars and devices that automatically prevent distractions while driving, making it safer for everyone on the road. ## Related on Trend Hunter - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Colorful Vivid Small Automobiles](https://www.trendhunter.com/trends/fiat-1.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Teen Driving Safety Programs](https://www.trendhunter.com/trends/goldengauge-program.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)