# Disguised Driver Safety PSAs Zurich Beer Draws Driving Comparisons in Its Texting and Driving Ad By Jonathon Brown | Published 2012-11-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/texting-and-driving-ad References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/11/zurich-beer-champagne-can/) & [ghsa.org](http://www.ghsa.org/html/stateinfo/laws/cellphone_laws.html) These photos look like regular shots of beer and wine, until you look closer and realize that this is really a texting and driving ad. The print ads by Zurich Beer uses misdirection to draw a parallel between the dangers of drinking and driving and that of texting and driving. In a subtle, clever way, they convey the idea that texting and driving is no safer and should be treated the same as driving drunk. In recent years, many places have banned [cell phone use while driving](https://www.trendhunter.com/trends/boring-phone) due to increased concerns over distracted drivers. For instance, 39 states, D.C., Guam and the Virgin Islands all ban text messaging while driving. While a lot of attention is given to drinking and driving, this is an interesting way to shift the concern in a texting and driving ad. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 42% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Disguised Driver Safety Psas:** Using misdirection in advertising to draw attention to the dangers of texting and driving. - **Increased Regulations on Cell Phone Use While Driving:** Banning text messaging while driving to address the issue of distracted drivers. - **Shifting Focus From Drinking and Driving to Texting and Driving:** Exploring new ways to raise awareness about the dangers of texting and driving. ### Who This Affects Most - **Advertising:** Opportunity for advertisers to employ misdirection techniques in creating impactful driver safety PSAs. - **Telecommunications:** The need for innovative solutions to address the issue of distracted driving caused by cell phone use. - **Transportation:** Developing strategies and technologies to curb the increasing problem of texting and driving. ## Related on Trend Hunter - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Minimizing Phone Usage Initiatives](https://www.trendhunter.com/trends/heinekens-latest-campaign.md) - [Limited-Edition Rail Safety Beers](https://www.trendhunter.com/trends/rail-safety.md) - [Safety-Focused Holiday Mocktails](https://www.trendhunter.com/trends/holiday-mocktails.md) - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Winter Alcohol-Safety Initiatives](https://www.trendhunter.com/trends/winter-water-safety.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md)