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# Textile Butcher Concept Shops
Aufschnitt Berlin is an Art Project Featuring Meat-Shaped Pillows

By Rebecca Byers | Published 2016-03-10 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/textile-butchery
References: [ignant.de](http://www.ignant.de/2016/03/10/aufschnitt-textile-butchery-berlin/)

Aufschnitt Berlin is a unique art project in the form of a [textile butchery](https://www.trendhunter.com/trends/moma-mart). The [concept retail space](https://www.trendhunter.com/trends/apoc-london) is located on Boxhagener Street in Berlin-Friedrichshain and is likely to cause passersby to do a double-take. Decorated with many of the fixtures of a traditional butcher shop, Aufschnitt Berlin opted to remove the glass conventionally seen in such displays so that shoppers can reach in and grab a plush stuffed animal for themselves.

Filled with meat-shaped pillows, home decor items and lifestyle accessories, Aufschnitt Berlin was completely conceived and organized by owner Silvia Wald. With a background in clothing engineering and a passion for textiles, Wald produces each of the items in the store, while each is also available for purchase.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 72% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What Makes This Trend Stand Out

- **Textile Butcher Shops:** Creating a textile butcher shop that features playful and unusual items like meat-shaped pillows and plush toys can disrupt traditional retail concepts.
- **Art-inspired Retail Spaces:** Incorporating unique artistic elements and installations can elevate traditional retail spaces and create an immersive shopping experience.
- **Personalized Product Design:** Creating one-of-a-kind products in-store allows for personalization and customization of retail items.

### Sectors Adopting This

- **Retail Industry:** Incorporating playful and unique design elements and personalization options can help brick-and-mortar stores stand out in the face of online retail competition.
- **Art Industry:** Creating art installations in non-traditional settings, like a retail space, can introduce new audiences to the art world.
- **Textile Industry:** Integrating different textile-based items, such as pillows and home decor, can help textile companies explore new product lines and expand their customer base.

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