# Textbook Rental Services Chegg, the "Netflix of Books," Saves Money and Trees By Katie Cordrey | Published 2010-07-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/textbook-rental-service-chegg References: [vator](http://vator.tv/news/2010-06-07-chegg-estimated-to-generate-130m-yearly) & [crunchbase](http://www.crunchbase.com/company/chegg) Chegg is a well-positioned textbook rental service that lets students rent as many textbooks as they like. Textbook rentals save a lot of money compared to buying the same books new. The textbook rental service offered by Chegg also allows users to [buy and sell books](https://www.trendhunter.com/trends/peertopeer-rental) through a single, easy-to-use interface. As a successful and profitable business, Chegg's textbook rental service reduces the need to [print new textbooks](https://www.trendhunter.com/trends/computer-book-for-kids) so it saves trees. Chegg also plants a tree for each book it rents -- over 1.5 million to date. Sounds like a win for students, a win for Chegg and a win for the environment, too. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 19% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Textbook Rental Services:** Chegg's textbook rental service disrupts the traditional textbook market by offering a cost-effective and environmentally friendly alternative for students. - **E-commerce Marketplaces:** Chegg's user-friendly interface for buying and selling books disrupts the traditional model of purchasing textbooks at high prices. - **Sustainable Business Practices:** Chegg's commitment to planting trees for each rented book presents an opportunity for other businesses to incorporate environmentally friendly practices. ### Industries Being Reshaped - **Education Technology:** Chegg's textbook rental service revolutionizes the education technology industry by providing an affordable solution for students to access their required reading materials. - **Environmental Conservation:** Chegg's tree-planting initiative highlights the potential for the environmental conservation industry to collaborate with businesses to offset their carbon footprint. - **Online Retail:** Chegg's online marketplace for buying and selling textbooks offers a disruptive innovation to the online retail industry, specifically targeting the market for educational materials. ## Related on Trend Hunter - [Affordable Book Retailing Initiatives](https://www.trendhunter.com/trends/shein-x-alibris.md) - [Repurposed Christmas Gear](https://www.trendhunter.com/trends/lidl-1.md) - [Peer-to-Peer Sharing Tools](https://www.trendhunter.com/trends/shapp.md) - [Mobile-Friendly Streaming Services](https://www.trendhunter.com/trends/mobilefriendly-streaming.md) - [Peer-to-Peer Rental Apps](https://www.trendhunter.com/trends/rax.md) - [Subscription-Based Printing Services](https://www.trendhunter.com/trends/subscriptionbased-printing-service.md) - [Second Hand Gaming Retailers](https://www.trendhunter.com/trends/second-hand.md) - [Cost-Effective Upcycled Paper](https://www.trendhunter.com/trends/rescript.md) - [AI-Enhanced Short-Form Study Tools](https://www.trendhunter.com/trends/studyrot.md)