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# Excitedly Profane Wrapping Paper
Urban Outfitters' Text Wrapping Paper is a Little Naughty

By Laura McQuarrie | Published 2013-11-19 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/text-wrapping-paper
References: [urbanoutfitters](http://www.urbanoutfitters.com/urban/catalog/productdetail.jsp?id=28612968&parentid=A_HOLIDAY)

This text wrapping paper from [Urban Outfitters](https://www.trendhunter.com/trends/urban-outfitters-and-canva) is overflowing with excitement in red, green and white, as well as a few swears. The excitable gift paper exclaims over and over: “You’re going to f*cking love this!” As rude as the [unconventional Christmas wrapping paper](https://www.trendhunter.com/trends/group-chat-wrap) may seem, it does seem to mean well and indicate that the gift-giver can’t wait for the recipient of this gift to open it up.

Another variety of the holiday gift wrap topped with a sassy seasonal message reads “merry xmas b*itches” in a font that looks as if it was hand-stitched on an ugly holiday sweater.

Hopefully if you were to unwrap these present you wouldn’t find yourself the subject of a holiday prank and the new owner of a lump of coal, or worse — a pair of boring old socks.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 55% | Activity: 67% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Excitable Wrapping Paper:** This trend presents opportunities for companies to create unconventional and attention-grabbing gift wrap designs.
- **Sassy Holiday Messages:** Companies can explore the use of cheeky and provocative slogans on holiday wrapping paper to appeal to a younger and edgier consumer base.
- **Handcrafted Aesthetic:** There is potential for businesses to capitalize on the popularity of hand-stitched and DIY-inspired designs in the holiday wrapping paper market.

### Who This Affects Most

- **Retail:** The retail industry can create or feature excitable wrapping paper designs, appealing to customers who seek unique and bold packaging.
- **E-commerce:** Online retailers can leverage sassy holiday messages in their gift wrap options to differentiate themselves and attract customers looking for unconventional choices.
- **Arts and Crafts:** This industry can explore the demand for handcrafted and DIY-inspired aesthetic in holiday wrapping paper, offering unique and personalized options for consumers.

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- [Cinnamon Bun-Scented Wrapping Paper](https://www.trendhunter.com/trends/cinnabon-6.md)
- [Bacon-Scented Wrapping Papers](https://www.trendhunter.com/trends/black-label-bacon-wrapping-paper.md)
- [Eco-Friendly Wrapping Papers](https://www.trendhunter.com/trends/dissolvable-gift-wrap.md)
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