# Motherly Tooth Brushing Campaigns Goby Lets You Get a Text Reminder From a Mom to Brush Your Teeth By Alyson Wyers | Published 2017-05-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/text-reminder References: [refinery29](http://www.refinery29.com/2017/03/146746/goby-mom-texts-toothbrush) & [tfam.splashthat](https://tfam.splashthat.com/) A text reminder can be extremely useful, regardless of how mundane the task -- even brushing your teeth. The same company behind [elegant electric toothbrushes](https://www.trendhunter.com/trends/battery-electric-toothbrush) launched a service where you can have a real mom text you to remind you to brush your teeth. The interactive Texts From A Mom campaign from Goby encourages adults to make good oral hygiene practices a priority. Apparently about half of Americans over 30 years old have [gum disease](https://www.trendhunter.com/trends/gum-health1) in some form. Brushing twice a day, flossing, visiting the dentist on a regular basis and changing your toothbrush are all important [oral hygiene habits](https://www.trendhunter.com/trends/oral-health-movement). Signing up for a text reminder from a mom can help you remember these basic but often not prioritized tasks. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 15% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Text Reminder Services:** The rise of text reminder services opens up opportunities for businesses to incorporate personalized reminders into their marketing strategies. - **Interactive Campaigns:** Interactive campaigns like Goby's Texts From A Mom demonstrate the potential for engaging customers and promoting healthy habits through personalized messaging. - **Oral Hygiene Technology:** The demand for innovative oral hygiene products, such as elegant electric toothbrushes, continues to grow as consumers prioritize their dental health. ### Where This Applies - **Healthcare and Wellness:** Healthcare and wellness businesses can explore the integration of text reminder services to promote oral hygiene and other healthcare practices. - **Marketing and Advertising:** More businesses in the marketing and advertising industry can create interactive campaigns that leverage personalized messaging to build brand engagement and customer loyalty. - **Consumer Electronics:** The consumer electronics industry can invest in developing advanced oral hygiene technology, such as smart toothbrushes, to meet the demand for innovative dental care products. ## Related on Trend Hunter - [Interactive Oral Hygiene Programs](https://www.trendhunter.com/trends/smile-school.md) - [AI-Powered Electric Toothbrushes](https://www.trendhunter.com/trends/oralb-io-series-8.md) - [Performance-Driven Toothbrush Designs](https://www.trendhunter.com/trends/toothbrush-design1.md) - [Elevated Oral Care Sessions](https://www.trendhunter.com/trends/breathapy.md) - [Kid-Friendly Microvibration Toothbrushes](https://www.trendhunter.com/trends/philips-one-for-kids.md) - [Lasting AI-Powered E-Toothbrushes](https://www.trendhunter.com/trends/aipowered-etoothbrush.md) - [Accessible Teledenistry Partnerships](https://www.trendhunter.com/trends/grin-and-oral-b.md) - [Tech-Equipped Smart Toothbrushes](https://www.trendhunter.com/trends/oralb-io-series-10.md) - [Personalized Smart Toothbrushes](https://www.trendhunter.com/trends/issa-4-toothbrushes.md)