# Texas-Style Pastrami Sandwiches City Barbeque Just Unveiled a New Texas Pastrami Reuben By Katherine Pendrill | Published 2024-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/texas-pastrami-reuben References: [instagram](https://www.instagram.com/citybbq/p/C3iPzeOMJQc/?img_index=1) & [qsrmagazine](https://www.qsrmagazine.com/news/city-barbeque-launches-texas-pastrami-reuben-and-loaded-pastrami-fries/)  [City Barbeque](https://www.trendhunter.com/trends/bbq-road-trip) is going all in on pastrami this month with the debut of its new Texas Pastrami Reuben sandwich and Loaded Pastrami Fries. If you've never had one before, a [pastrami sandwich](https://www.trendhunter.com/trends/pastrami-salad) usually consists of sliced pastrami that's been heated on a flattop grill or pan, and served on rye bread with [mustard and Kosher dill pickles](https://www.trendhunter.com/trends/high-on-rye). Now, City Barbeque is putting a Texas twist on this New York City deli classic by pairing cured pastrami that's been smoked on-site over local hickory, with creamy coleslaw, crisp pickles, and Texas aioli on a toasted bun. The same hickory-smoked pastrami is also paired with fries, Texas aioli, and chopped pickles as part of the new Loaded Pastrami Fries dish. Both the new Texas Pastrami Reuben and Loaded Pastrami Fries are available now for dine-in, carryout, curbside pickup, delivery, or drive-thru. Image Credit: City Barbeque ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 5% | Activity: 11% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Texas-style Pastrami Sandwiches:** Opportunity for restaurants to innovate traditional deli offerings by infusing regional flavors and ingredients like hickory-smoked pastrami and Texas aioli. - **Smoked Pastrami Creations:** Exploring the trend of utilizing smoked pastrami in various dishes beyond traditional sandwiches, opening up new flavor profiles for consumers. - **Toasted Bun Combinations:** Potential exploration of different toasted bun pairings with pastrami sandwiches to enhance texture and taste experiences for customers. ### Where This Applies - **Restaurant & Food Service:** Innovative opportunities for restaurants to revamp menu offerings with smoked pastrami creations and unique flavor combinations, catering to diverse taste preferences. - **Meat Processing & Manufacturing:** Potential for meat processing companies to develop and supply smoked pastrami products for retail and food service businesses seeking to introduce new deli-inspired menu items. - **Regional Specialty Foods:** Opportunities for regional food producers to market and distribute Texas-inspired ingredients such as hickory-smoked pastrami and Texas aioli to restaurants and retailers looking to differentiate their offerings. ## Related on Trend Hunter - [Jalapeño-Topped Brisket Sandwiches](https://www.trendhunter.com/trends/new-brisket-sandwich.md) - [Smoked BBQ Brisket Sandwiches](https://www.trendhunter.com/trends/allamerican-bbq-brisket-sandwich.md) - [Regionally-Inspired Barbecue Menus](https://www.trendhunter.com/trends/bbq-road-trip.md) - [Sauerkraut-Topped Pastrami Sandwiches](https://www.trendhunter.com/trends/earls-pastrami.md) - [Slow-Smoked Brisket Sandwiches](https://www.trendhunter.com/trends/bbq-brisket-melt.md) - [Spicy Texas-Style Burgers](https://www.trendhunter.com/trends/texas-bbq-brisket-burger.md) - [Boldly Flavored Barbecue Menus](https://www.trendhunter.com/trends/city-barbeque-fall-menu.md) - [Seasonal BBQ Cheesesteak Sandwiches](https://www.trendhunter.com/trends/bbq-beef-cheesesteak-sandwich.md) - [Melty Texas Toast Burgers](https://www.trendhunter.com/trends/texas-toast-patty-melt.md)