# Spicy Texas-Style Burgers The Counter's New Texas BBQ Brisket Burger Features a Spicy Kick By Katherine Pendrill | Published 2022-12-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/texas-bbq-brisket-burger References: [yahoo](https://www.yahoo.com/entertainment/counter-goes-big-bold-texas-130200879.html) & [prnewswire](https://www.prnewswire.com/news-releases/the-counter-goes-big-and-bold-with-their-new-texas-style-bbq-brisket-burger-and-shake-301676093.html)  [The Counter](https://www.trendhunter.com/trends/serrano-burger) is going big with a new Texas-sized offering known as the 'Texas BBQ Brisket Burger.' The tasty new burger makes its debut alongside the equally tasty new Double Chocolate Cookies N Cream Shake. Just as the name suggests, the new Texas BBQ Brisket Burger is a Southern-inspired burger that's big on barbeque flavors. The burger starts with smoked brisket, all-natural juicy angus beef, topped with Sriracha BBQ Sauce, pickles, cheddar cheese, coleslaw, and crispy fried onion strings. The whole thing is served on a slightly sweet [brioche bun](https://www.trendhunter.com/trends/bbq-bacon-burger) with a side of even more Sriracha BBQ sauce. As Justin Hale, National Marketing Manager at The Counter's parent company [Kahala Brands](https://www.trendhunter.com/trends/blimpie-dill-club), explains, "The new Texas BBQ Brisket Burger offers an unmatched mix of Texas-inspired flavors with a kick of spice from our homemade Sriracha BBQ sauce and the perfect amount of crunch from our signature fried onion strings." Image Credit: The Counter ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 17% | Activity: 41% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Southern-inspired Flavors:** Opportunity for developing new menu items that mix Southern-inspired flavors with unique spices and sauces. - **Gourmet Fast Food:** Opportunity to explore the concept of gourmet fast food and to deliver foodie-worthy dishes in the context of fast-casual restaurants. - **Regional Cuisine Fusion:** Opportunity for restaurants to experiment with incorporating regional cuisines into traditional dishes. ### Where This Applies - **Fast-food Restaurants:** Opportunity to stand out in the fast-food industry by offering unique, high-end menu items at fast-casual restaurants. - **Culinary Tourism:** Opportunity for restaurants to showcase local, regional flavors and invite tourists to experience a unique fusion of cuisines. - **Food Delivery Services:** Opportunity to offer unique menu items that can be delivered to customers through food delivery services like Uber Eats or Postmates. ## Related on Trend Hunter - [Serrano Chili-Flavored Burgers](https://www.trendhunter.com/trends/serrano-burger.md) - [Saucy Smoked Brisket Burgers](https://www.trendhunter.com/trends/smokehouse-brisket-burger.md) - [Salted Cookie Butter Shakes](https://www.trendhunter.com/trends/sea-salt-caramel-cookie-butter-shake.md) - [Southern Cuisine Burger Menus](https://www.trendhunter.com/trends/louisiana-soul-burger.md) - [Extra-Meaty Barbecue Burgers](https://www.trendhunter.com/trends/bbq-brisket-steakburger.md) - [Backyard Barbecue QSR Burgers](https://www.trendhunter.com/trends/bbq-brisket-whopper.md) - [Bold Texas-Inspired Burgers](https://www.trendhunter.com/trends/bacon-wrangler-double.md) - [Slow-Smoked Brisket Sandwiches](https://www.trendhunter.com/trends/bbq-brisket-melt.md) - [Jalapeño-Topped Brisket Sandwiches](https://www.trendhunter.com/trends/new-brisket-sandwich.md)