# LED Flip Flops The Teva 'Illum' Sandals for Early-Morning Surfers Emit Ten Feet of Light By Tiana Reid | Published 2010-07-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/teva-illum References: [treehugger](http://www.treehugger.com/files/2010/07/led-flip-flops-light-up-the-night-video.php) & [teva](http://www.teva.com/) The [Teva](https://www.trendhunter.com/trends/teva-aventrail) 'Illum' are a pair of [flip flops](https://www.trendhunter.com/trends/printed-sandal) that come with an a detachable [LED light](https://www.trendhunter.com/trends/timeli-flashlight). The hi-tech sandal emits a ten-foot stream of light. Teva makes both men's and women's styles of the eco-friendly footwear. The sandals are made by and directly marketed toward diehard surfers. Watch the video made for the Teva 'Illum,' with the rock band Switchfoot, which features a pre-dawn surf session lit up by the sandal's beams. **Implications** - Consumers in contemporary society are attracted to items that will make completing everyday tasks easier. Designs that can multitask appeal to shoppers who have fast-paced lifestyles. Companies could hone in on this in order to increase their level of popularity on the market. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 37% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Multifunctional Footwear:** The trend of multifunctional footwear offers disruptive innovation opportunities for companies to create shoes that serve multiple purposes, addressing the needs of consumers with fast-paced lifestyles. - **Eco-friendly Fashion:** The growing trend of eco-friendly fashion presents disruptive innovation opportunities for companies to develop sustainable and environmentally conscious footwear options, meeting the increasing consumer demand for sustainable products. - **Smart Accessories:** The rise of smart accessories provides disruptive innovation opportunities for companies to integrate technology into fashion items, such as LED flip flops, offering unique and convenient features for consumers. ### Who This Affects Most - **Footwear Manufacturing:** The footwear manufacturing industry can explore disruptive innovation opportunities by incorporating advanced technologies and multifunctional features into their products, enhancing customer experiences and meeting evolving consumer demands. - **Outdoor Sports and Recreation:** The outdoor sports and recreation industry can leverage disruptive innovation opportunities by developing eco-friendly and high-performance footwear specifically designed for activities like surfing, catering to the needs of enthusiasts and professionals in the market. - **Fashion Technology:** The fashion technology industry can seize disruptive innovation opportunities by merging fashion with technology, creating smart accessories like LED flip flops that enhance user interactions and offer unique fashion-forward functionalities. ## Related on Trend Hunter - [Pool Slide Heeled Sandals](https://www.trendhunter.com/trends/flipped-flop.md) - [Platform Statement Shoes](https://www.trendhunter.com/trends/8inch-flipflops.md) - [Color-Changing Clipless Pedals](https://www.trendhunter.com/trends/clipless-pedals.md) - [Pavement Brick Sandals](https://www.trendhunter.com/trends/unipaver.md) - [3d-Printed Collab Flip Flops](https://www.trendhunter.com/trends/3dprinted-flipflops.md) - [Ergonomic 3D-Printed Sandals](https://www.trendhunter.com/trends/3dprinted-flip-flops.md) - [Maximalist Summer Flip-Flops](https://www.trendhunter.com/trends/maximalist-summer-flipflops.md) - [Floating LED Lights](https://www.trendhunter.com/trends/poof-light.md) - [Lightweight Marine-Inspired Sandals](https://www.trendhunter.com/trends/hyperport-h2-sandal.md)