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# Aquatic Skate Shoes
The Teva Gnarkosi Makes the Water Shoe Stylish Again

By Michael Hines | Published 2011-03-29 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/teva-gnarkosi
References: [blog.eastbay](http://blog.eastbay.com/all/teva-gnarkosi-skate-meets-wake/) & [teva](http://www.teva.com/)

You will never look at water shoes the same way again after seeing the Teva Gnarkosi. The Teva Gnarkosi is designed to look like a [skate shoe](https://www.trendhunter.com/trends/asics-leggerezza-fb) and work like a water shoe--draining, and not retaining, water.

The Teva Gnarkosi has [grip on its outersoles](https://www.trendhunter.com/trends/authentichtvibram) designed to help you maintain balance and stability while wake boarding. The Teva Gnarkosi is equipped with a shock-absorbent cushioning that should make feet-first wipeouts hurt a little less. I really like the direction Teva has taken with the design of the Gnarkosi. This shoe is stylish *and* safe, two words almost never used together when describing a water shoe. The Teva Gnarkosi comes in several different colors and is available now for $100.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 5% | Activity: 21% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions)

## Key Themes

### Key Themes Behind This Trend

- **Water-skate Hybrid Shoes:** The combination of skate shoe style and functional water shoe design is a disruptive innovation opportunity for footwear manufacturers.
- **Stylish Water Shoes:** Creating water shoes that are both fashionable and functional is a disruptive innovation opportunity for the fashion industry.
- **Multi-purpose Water Shoes:** Designing water shoes that can be used for both aquatic sports and everyday wear is a disruptive innovation opportunity for the outdoor apparel industry.

### Where This Applies

- **Footwear:** The emergence of water-skate hybrid shoes is a disruptive innovation opportunity for the footwear industry to expand their product line and attract new customers.
- **Fashion:** Developing stylish water shoes can create a disruptive innovation opportunity for the fashion industry to tap into the growing market of consumers looking for both fashion and functionality in their footwear.
- **Outdoor Apparel:** Creating multi-purpose water shoes that can be used for both aquatic sports and everyday wear is a disruptive innovation opportunity for the outdoor apparel industry to offer versatile and practical gear to their customers.

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