# Cat-Man Wine Labels Teusner Wines Features Humanimal Branding By Annie Ho | Published 2010-07-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/teusner-wines References: [thedieline](http://www.thedieline.com/blog/2010/07/teusner-wines.html) & [sagevisualsolutions](http://www.sagevisualsolutions.com/index.html) Teusner Wines is an independent winery in Barossa Valley, South Australia. Unlike bland branding found in larger companies, this Teusner hired [Sage Visual Solutions](https://www.trendhunter.com/trends/coordinated-care-platform) to make a distinct and unique logo. The Teusner Wines logo is a suit-wearing [cat-human hybrid](https://www.trendhunter.com/trends/dobel-atelier-animales-endmicos). The effect is eye-popping and humorous; this wine label is sure to pop out on a liquor store shelf. **Implications** - The wild humanimal character that sits on the [wine's label](https://www.trendhunter.com/trends/victor-solomon) was inspired by a "Puss in Boots" theme. The idea was to mix the independence of a cat with the smugness of a 50s business man. Wine lovers may try out the Teusner Wine simply because its label is so unique! ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 57% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Unique Wine Label Designs:** The trend of using distinct and eye-popping wine label designs can create opportunities for wineries to stand out and attract customers. - **Humorous Branding:** Humorous branding, such as the cat-man hybrid logo, can be a disruptive innovation opportunity for companies to differentiate themselves in the market and leave a lasting impression on consumers. - **Incorporating Animal Themes:** Incorporating animal themes into branding, like the Puss in Boots-inspired humanimal character on Teusner Wines' label, can create a unique and engaging experience for customers. ### Sectors Adopting This - **Wine Industry:** The wine industry can benefit from adopting unique and humorous branding strategies to attract new customers and establish a memorable brand identity. - **Graphic Design Industry:** The graphic design industry can capitalize on the trend of unique wine label designs by providing creative and visually appealing solutions that help wineries stand out in a competitive market. - **Retail Industry:** The retail industry, particularly liquor stores, can benefit from stocking wines with unique and eye-catching labels, as they are likely to attract the attention of customers and drive sales. ## Related on Trend Hunter - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Personality-Packed Wines](https://www.trendhunter.com/trends/mullet.md) - [Playfully Branded Own-Label Wines](https://www.trendhunter.com/trends/private-label-wines.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Animal Welfare-Focused Wines](https://www.trendhunter.com/trends/top-dogs-wines.md) - [Interactive AI Sommeliers](https://www.trendhunter.com/trends/ai-sommelier.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md)