# Chicken Nugget-Shaped Gaming Devices Tetris and McDonald's Collaborate on a Cheeky Tetris Device By Kalin Ned | Published 2023-05-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tetris-device References: [hypebeast](https://hypebeast.com/2023/5/mcdonalds-china-tetris-chicken-mcnugget-release-info) & [twitter](https://twitter.com/Tetris_Official?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1661722269562064896%7Ctwgr%5E33329bbba44285437fe7932d294159676f2ec4d2%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fhypebeast.com%2F2023%2F5%2Fmcdonalds-china-tetris-chicken-mcnugget-release-info)  A cheeky Tetris device has made its debut on the Internet recently, taunting fans of the iconic game and the quick-serve restaurant. Exclusively available in McDonald's stores in China, this compact and yellow-colored gaming device surely piques the interest of collectors. To add another layer of playfulness, the product—which was designed through a partnership between Tetris and McDonald's China—is shaped like a Chicken [McNugget](https://www.trendhunter.com/trends/throwback-meal) and accordingly, arrives n a [McNuggets](https://www.trendhunter.com/trends/mcnuggets-land) box. The Tetris device has an old-school interface, adding a sense of nostalgia, but nonetheless, this release may be invigorating for many. The chicken nugget-shaped gaming console boasts the essentials—control, pause, sound, and power buttons, as well as the [McDonald's M](https://www.trendhunter.com/trends/grimace-game-boy) logo on the bottom right of the screen which is visible when one starts playing. Image Credit: Tetris, [hypebeast](https://hypebeast.com/2023/5/mcdonalds-china-tetris-chicken-mcnugget-release-info), [twitter](https://twitter.com/Tetris_Official?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1661722269562064896%7Ctwgr%5E33329bbba44285437fe7932d294159676f2ec4d2%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fhypebeast.com%2F2023%2F5%2Fmcdonalds-china-tetris-chicken-mcnugget-release-info) ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 76% | Activity: 83% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Brand Collaborations with Gaming Companies:** The success of the Tetris-McDonald's partnership suggests a potential trend for brands to collaborate with gaming companies to create new and unique products. - **Retro Gaming Devices:** The popularity of the Tetris device's old-school interface and nostalgic appeal indicates an opportunity for creating more retro gaming devices for the modern market. - **Limited Edition Collectibles:** The exclusivity of the Tetris device as a McDonald's China exclusive collectible highlights an emerging trend for limited edition branded products that cater to collectors and superfans. ### Industries Being Reshaped - **Fast Food Industry:** Fast food chains like McDonald's can leverage limited edition branded products like the Tetris gaming device to drive sales and engage customers. - **Gaming Industry:** Gaming companies and platforms can expand their reach and tap into new audiences by partnering with brands to create customized gaming devices and experiences like the Tetris device. - **Collectibles Industry:** The success of the Tetris device as a collectible McDonald's item suggests a potential market for other limited edition branded collectibles in various industries, from entertainment to sports merchandise. ## Related on Trend Hunter - [Nugget-Inspired Video Games](https://www.trendhunter.com/trends/mcnuggets-land.md) - [Drink-Shaped Gaming Devices](https://www.trendhunter.com/trends/gaming-devices.md) - [Celebratory Stacking Game Consoles](https://www.trendhunter.com/trends/tetris-forever.md) - [Gaming Wearable Devices](https://www.trendhunter.com/trends/tetris-watch.md) - [QSR-Themed Gaming Chairs](https://www.trendhunter.com/trends/mccrispy-ultimate-gaming-chair.md) - [Celebratory Retro Handheld Games](https://www.trendhunter.com/trends/grimace-game-boy.md) - [QSR-Branded Gaming Chairs](https://www.trendhunter.com/trends/mcdonalds-gaming-chair.md) - [Digital Drumstick Pets](https://www.trendhunter.com/trends/eduardochi.md) - [Fast Food Mahjong Sets](https://www.trendhunter.com/trends/crystal-mahjong-set.md)