# Connected Carton Packaging Tetra Pak Unveils a Packaging Platform that Alters Carton Materials By Amy Duong | Published 2019-05-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tetra-pak References: [packaging-gateway](https://www.packaging-gateway.com/news/tetra-pak-connected-packaging-platform/) Tetra Pak is a food and beverage company that specializes in creating packaging all over the world and its new [connected packaging platform](https://www.trendhunter.com/trends/bl-ink-cxp) gives traditional cartons a new function. [Milk and juice beverage cartons](https://www.trendhunter.com/trends/mega-back-to-school) transform into interactive channels that deliver full-scale data and digital information. It functions on a foundation of digital printing, data management, and code generation that ultimately creates advanced opportunities for retailers, shoppers, and food producers. The platform is rooted in creating a transparent relationship between consumers and manufacturers. It gives retailers the chance to use the platform for immediate insights and supply chain data, distributors can use it as a tracking service, and customers are able to get a better understanding of [recycling, ingredient sources, and manufacturing data](https://www.trendhunter.com/trends/securikett). ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 66% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Digital Carton Printing:** There is an opportunity to disrupt the packaging industry by implementing advanced digital printing technologies on carton materials. - **Data-driven Packaging:** Leveraging data management and code generation in packaging can create new possibilities for retailers, distributors, and consumers. - **Transparent Manufacturing:** Creating a transparent relationship between consumers and manufacturers through connected packaging can enhance trust and enable better understanding of product information. ### Sectors Adopting This - **Food Packaging:** Implementing connected carton packaging in the food industry can revolutionize the way product information is delivered and improve transparency. - **Beverage Packaging:** Leveraging connected carton packaging in the beverage industry can provide real-time supply chain data and tracking services for distributors. - **Retail Industry:** Utilizing connected carton packaging in the retail sector can offer immediate insights for retailers and enhance consumer engagement through interactive channels. ## Related on Trend Hunter - [Interactive Fruit Juice Packaging](https://www.trendhunter.com/trends/jus-de-fruits-caraibes.md) - [Connected Packaging Updates](https://www.trendhunter.com/trends/tetra-pak-3.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md) - [Paper-Made Juice Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Aseptic Eco Beverage Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic-200-slim-leaf-carton.md) - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md)