# Universal Connected Packaging Tetra Pak Iberia Helps Brands Create Immersive Experiences By Laura McQuarrie | Published 2021-11-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tetra-pak-iberia References: [fabnews.live](https://fabnews.live/tetra-pak-launches-industry-first-universal-connected-packaging-experience/) & [tetrapak](https://www.tetrapak.com/en-ca)  The industry-first [Tetra Pak Iberia](https://www.trendhunter.com/trends/jus-de-fruits-caraibes) connected experience was created in partnership with digital experiences studio [Appetite Creative](https://www.trendhunter.com/trends/tetra-pak-3) and it stands out as a new universal connected experience that can be accessed via smart packaging by all brands. This experience was created to help brands engage directly with their customers and sidestep costly digital developments. Thanks to a web-based app that can be easily adapted to a brand's specific needs and products, brands are able to get insights on flavors scanned, average engagement time, location, scan rate, number of visitors, return visitors and social media shares and more. The app is divided into versions for kids and adults, and consumers can access everything from quizzes to augmented reality experiences, once set up by a brand. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 63% | Activity: 80% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Universal Connected Packaging:** Brands can utilize smart packaging to connect with customers and provide unique experiences. - **Web-based Brand Engagement:** A web-based app provides brands with valuable insights on customer engagement and allows them to create customized experiences. - **Augmented Reality Experiences:** Customers can access augmented reality experiences through smart packaging, providing unique and immersive interactions with products. ### Industries Being Reshaped - **Food and Beverage Industry:** Brands in the food and beverage industry can create immersive experiences using connected packaging to improve customer engagement and gather data. - **Marketing and Advertising Industry:** The marketing and advertising industry can utilize the web-based app to create custom experiences and gather valuable customer data. - **Technology Industry:** The development of universal connected packaging provides an opportunity for advancements in technology and innovative solutions for engaging with customers. ## Related on Trend Hunter - [Connected Packaging Updates](https://www.trendhunter.com/trends/tetra-pak-3.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md) - [Interactive Fruit Juice Packaging](https://www.trendhunter.com/trends/jus-de-fruits-caraibes.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Interactive Juice Boxes](https://www.trendhunter.com/trends/mega-back-to-school.md) - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [AR-Enabled Oat Drink Packaging](https://www.trendhunter.com/trends/alpro-and-appetite-creative.md) - [Augmented Reality Milk Cartons](https://www.trendhunter.com/trends/emmi-milk-cartons.md)