# Force Field Packaging Ads The Tetra Pak Campaign Protects Life's Important Things By Armida Ascano | Published 2011-01-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/tetra-pak-campaign References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/tetra_pak) & [tetrapak](http://www.tetrapak.com/Pages/default.aspx) The [Tetra Pak](https://www.trendhunter.com/trends/jus-de-fruits-caraibes) campaign impeccably illustrates the company's concern for the well being of the population. Tetra Pak is a [packaging and processing company](https://www.trendhunter.com/trends/elopak-paperboard) whose sole purpose is to assist in making the world a greener, more sustainable and overall trustworthy place. This trust is well communicated in the Tetra Pak campaign, which features a comforting circle of protection around the simple things that matter most. From nature to nourishment, the Tetra Pak campaign promises to take care of people and their surroundings. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 18% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Packaging:** Opportunity for companies to develop eco-friendly packaging solutions that prioritize sustainability and minimize environmental impact. - **Trust-based Advertising:** Potential for businesses to build trust with consumers through advertising campaigns that communicate a genuine concern for their well-being. - **Circular Economy:** Room for companies to embrace a circular model, where materials are recycled and reused, reducing waste and promoting a more sustainable future. ### Industries Being Reshaped - **Packaging Industry:** Disruptive innovation opportunity for packaging companies to develop innovative and sustainable packaging solutions. - **Food and Beverage Industry:** Opportunity for food and beverage companies to align their brand image with sustainability and create trust-based advertising campaigns. - **Advertising Industry:** Potential for advertising agencies to create campaigns that emphasize trust, sustainability, and caring for the well-being of consumers. ## Related on Trend Hunter - [Interactive Fruit Juice Packaging](https://www.trendhunter.com/trends/jus-de-fruits-caraibes.md) - [Paper-Made Juice Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic.md) - [Universal Connected Packaging](https://www.trendhunter.com/trends/tetra-pak-iberia.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Connected Packaging Updates](https://www.trendhunter.com/trends/tetra-pak-3.md) - [Custom-Printed Water Packaging](https://www.trendhunter.com/trends/tetra-pak-2.md) - [Aseptic Eco Beverage Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic-200-slim-leaf-carton.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [On-Pack Tea-Sending Promotions](https://www.trendhunter.com/trends/tetley-for-the-love-of-tea-campaign.md)