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# Shelf-Stable Tuna Packaging
Tetra Pak and Jealsa Partnered for Carton-Based Seafood Packaging

By Michael Hemsworth | Published 2026-06-18 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/tetra-pak-and-jealsa
References: [foodbev](https://www.foodbev.com/news/tetra-pak-and-jealsa-launch-first-carton-packaging-for-shelf-stable-tuna)

![Shelf-Stable Tuna Packaging](https://cdn.trendhunterstatic.com/thumbs/618/tetra-pak-and-jealsa.jpeg)

[Tetra Pak](https://www.trendhunter.com/trends/tetra-pak-and-sterilgarda-alimenti) and Jealsa have announced a packaging partnership that will help to make a change in the industry that has been dominated by metal cans for many years. The collaboration puts the Tetra Pak [Tetra Recart](https://www.trendhunter.com/trends/red-enchilada-sauce) technology in the spotlight that's used by Jealsa for its tuna to give it a more sustainable profile with a lower environmental impact. The packaging comes in the form of a [paper-based solution](https://www.trendhunter.com/trends/flavourfresh-and-paranova) that's shelf-stable, made with up to 71% FSC-certified paper and has up to 85% lower emissions than steel cans and 83% less than glass jars.

Jealsa President Jesús M. Alonso Escurís commented on the partnership with Tetra Pak saying, "Through our collaboration with Tetra Pak, we've brought a game-changing packaging solution to market, combining innovative packaging with our heritage in high-quality seafood."

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 59% | Activity: 55% | Freshness: 78%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Carton-based Seafood:** Paper-based cartons for tuna signal a potential break from legacy metal cans through lighter, lower-emission formats that preserve shelf stability.
- **Low-carbon Food Packaging:** Reduced-emission packaging materials create room for food brands to differentiate everyday staples through measurable sustainability gains.
- **Shelf-stable Premiumization:** Ambient seafood products gain new positioning potential when modern packaging combines convenience, quality cues, and environmental credibility.

### Industries Being Reshaped

- **Seafood Processing:** Producers in seafood processing face emerging opportunities to modernize packaging lines around recyclable, paper-forward formats that reduce reliance on cans and jars.
- **Packaging Manufacturing:** Material suppliers and packaging manufacturers are positioned around demand for scalable carton systems that can handle proteins, sauces, and other shelf-stable foods.
- **Grocery Retail:** Retailers benefit from differentiated shelf presentations where compact, sustainable seafood packaging supports private-label innovation and category refreshes.

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- [Recyclable Paper-Made Tray Packaging](https://www.trendhunter.com/trends/paperseal-pressed.md)
- [Fish-Free Tuna Products](https://www.trendhunter.com/trends/new-plantbased-tuna.md)
