# Test Pattern Jackets Gwen Stefani's Winter Jacket Has a Retro Television Feel By Marissa Brassfield | Published 2009-12-20 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/test-pattern-jackets References: [justjared.buzznet](http://justjared.buzznet.com/2009/12/20/gwen-stefani-tv-test-pattern/) The weather outside may be frightful, but Gwen Stefani's test pattern jacket is delightful--if you're a fan of retro TV, that is. Her winter warmer reminds me of fond days in the 80s wiggling rabbit ear antennas on tiptoe so we could catch a [football game](https://www.trendhunter.com/trends/nfl-x-veronica-beard) on the tube. These shots of Gwen Stefani in her test pattern jacket were snapped in London by Just Jared photographers. Check out the gallery above for more. **Implications** - Many consumers within today's industry find themselves feeling overwhelmed with the constant influx of new and contemporary products. Businesses that are able to transport their clients back to a simpler time, by infusing their products [nostalgic qualities](https://www.trendhunter.com/trends/paranoid-fw25) will likely appeal to a wide audience. Consumers will be drawn to those items that provide them with an old childhood or adolescence experience. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 17% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Nostalgic Products:** Creating products that evoke nostalgic feelings can attract a wide audience, as consumers seek to relive old childhood or adolescence experiences. - **Retro Fashion:** Fashion trends that replicate styles from past decades, such as Gwen Stefani's test pattern jacket, can appeal to consumers seeking a vintage look. - **Retro Entertainment:** Products inspired by retro TV shows or movies can tap into consumers' love for nostalgia and create unique disruptive innovation opportunities. ### Who This Affects Most - **Fashion Industry:** The fashion industry can capitalize on the trend of retro fashion by incorporating elements from past decades in their designs to attract consumers seeking a vintage look. - **Entertainment Industry:** The entertainment industry can create unique disruptive innovation opportunities by developing products and experiences inspired by past TV shows or movies to tap into consumers' love for nostalgia. - **Consumer Product Industry:** The consumer product industry can appeal to a wide audience by infusing their products with nostalgic qualities that transport customers back to a simpler time, creating an opportunity for disruptive innovation. ## Related on Trend Hunter - [Vintage-Inspired Wool Varsity Jackets](https://www.trendhunter.com/trends/wool-varsity-jackets.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Jacket-Inspired Sweaters](https://www.trendhunter.com/trends/fleece-parka.md) - [90s-Style Winter Parkas](https://www.trendhunter.com/trends/hmlyn-baltoro-jacket.md) - [Wind-Protecting Transitional Jackets](https://www.trendhunter.com/trends/quilted-windcheater-jacket.md) - [Revived Nostalgic Puffer Jackets](https://www.trendhunter.com/trends/iconic-puffer-jacket.md) - [Recycled Polyester Fleece Jackets](https://www.trendhunter.com/trends/patagonia-retrox-jacket.md) - [Potato-Inspired Jackets](https://www.trendhunter.com/trends/jacket-potato-jacket.md) - [Comfort Food Puffers](https://www.trendhunter.com/trends/the-jacket-potato-jacket.md)