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# Elevated Homeware Lines
Home Brand Maison Tess Launched Its First Homeware Line, Tess Living

By Grace Mahas | Published 2021-09-17 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/tess-living
References: [maisontess](https://maisontess.com/collections/living)

[Maison Tess](https://www.trendhunter.com/trends/maison-territo), the renowned Canadian home brand, recently expanded its portfolio with the introduction of its first homeware line, called Tess Living. The new collection includes [home fragrances](https://www.trendhunter.com/trends/hotel-collection), home accents, and [tableware](https://www.trendhunter.com/trends/tableware-collection1), "creating harmony throughout the home for functional everyday use." Tess Living aims to unpretentiously add character into any room of your home with its timeless and unifying elements. With a focus on love and simplicity, the range will evoke a romantic and nostalgic aesthetic that will elevate any space.

Laura Nezri Chetrit, Founder & Creative Director of Maison Tess, commented on the new collection: “Just like your personal style, we want your rooms to come to life as an extension of your personality and your lifestyle. Our products become a part of your reality as they let you embrace the practicality that lies in the beauty of the mess. Your home should be a reflection of who you are — no filter needed.”

Image Credit: Maison Tess

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 66% | Activity: 53% | Freshness: 10%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### What's Driving This Trend

- **Homeware Brand Expansion:** There is a disruptive innovation opportunity to introduce new product lines with an emphasis on creating harmony and unifying elements within the home.
- **Functional Home Accessories:** There is a disruptive innovation opportunity to create practical yet stylish home accessories that evoke a romantic and nostalgic aesthetic.
- **Personalized Home Design:** There is a disruptive innovation opportunity to tailor homeware designs to a customer's personality and style.

### Who This Affects Most

- **Home Goods Industry:** The home goods industry can capitalize on the trend of elevated homeware lines by expanding their product lines with timeless and unifying elements.
- **Fragrance Industry:** The fragrance industry can merge with the home goods industry by creating scents that complement homeware collections.
- **Tableware Industry:** The tableware industry can explore opportunities to create functional yet stylish tableware that complements elevated homeware collections.

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