# Revision-Focused Beer Branding The Tesco Revisionist Brand Updates Current Brews By Jamie Danielle Munro | Published 2014-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tesco-revisionist References: [lovelypackage](http://lovelypackage.com/tesco-revisionist/) & [r-design](http://www.r-design.co.uk/) The Tesco Revisionist brand will be sold exclusively in Tesco stores in the UK, after the large corporation realized that there was a growing development of craft beers throughout the country. Management thought it would be a good idea to bring these changes into Tesco stores through coming up with the Tesco Revisionist brand. The design for the brand was completed by R Design, who went with a colorful look for the different kinds of beers available. According to Lovely Package, "the range of bottled beers includes Hefeweizen Wheat Beer, [Belgian Saison Beer](https://www.trendhunter.com/trends/undrinkable-pints), [California Steam Beer](https://www.trendhunter.com/trends/school-lunch-program), [Dark India](https://www.trendhunter.com/trends/liquid-death-2) Pale Ale, American Hop Rye Pale Ale, Craft Lager and Pacific Hop Red Ale," which is quite the selection. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 16% | Activity: 37% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Craft Beer Revival:** The Tesco Revisionist brand capitalizes on the growing trend of craft beers in the UK, bringing a selection of unique and flavorful brews to Tesco stores. - **Colorful Branding:** The use of vibrant and eye-catching packaging design by R Design for the Tesco Revisionist brand showcases the potential for disruptive innovation in visual branding strategies within the beer industry. - **Diversifying Product Range:** The Tesco Revisionist brand offers a diverse range of beer styles, including wheat beer, saison beer, lager, and more, illustrating the opportunity for disruptive innovation in expanding product offerings and catering to diverse consumer preferences. ### Where This Applies - **Craft Beer Industry:** The Tesco Revisionist brand aligns with the growing craft beer industry in the UK, presenting an opportunity for disruptive innovation in the competitive craft beer market. - **Packaging and Design Industry:** The vibrant and visually appealing branding of the Tesco Revisionist brand created by R Design highlights the potential for disruptive innovation in packaging and design strategies within the beverages sector. - **Retail Industry:** Tesco's exclusive sale of the Tesco Revisionist brand in their stores showcases the potential for disruptive innovation in retail partnerships and private label branding within the beer market. ## Related on Trend Hunter - [Retailer-Exclusive Craft Beers](https://www.trendhunter.com/trends/brooklyn-brewery-and-tesco.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Australian Beer Revamps](https://www.trendhunter.com/trends/tooheys.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md)