# Personalized Grocery Billboard Campaigns Tesco Ireland Gets a New Live-Prompt Campaign By Amy Duong | Published 2023-03-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tesco-ireland-1 References: [designtaxi](https://designtaxi.com/news/422681/Tesco-s-New-Cheeky-Billboard-Dishes-Out-Personalized-Messages/) & [youtube](https://www.youtube.com/watch?v=O3EpVsYLtog&list=TLGG-yH3BWAzZYwxNzAzMjAyMw&t=4s&utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  [Tesco Ireland](https://www.trendhunter.com/trends/tesco-5) opens its doors to its latest store located in Dublin, found in Charlemont Square, and to direct customers to the new spot, there has been a [new billboard](https://www.trendhunter.com/trends/outdoor-advertising-campaign) set up. It is set up by creative agency BBH Dublin as the campaign hires a copywriter stationed nearby to write live prompts on the spot for passersby. In a promotional video, people were greeted with messages including “Hey, silver jacket, can we get you anything?” and “Shorts in February! Brave lad. Need a hot coffee?" The on-site copywriter compliments them and it is a way for the company to communicate with their customers, creating a fresh new way of [direct advertising](https://www.trendhunter.com/trends/gymbox-start-line) to those in public. Image Credit: Tesco Ireland ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 30% | Activity: 64% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Live-prompt Billboard Campaigns:** Opportunity for creative agencies to offer real-time personalized messaging through billboards for other industries. - **Direct Customer Interaction:** Businesses across industries can create more engaging and personalized experiences for customers by directly communicating with them in public spaces. - **Dynamic Advertising:** The use of on-site copywriters can set up new avenues for businesses to create dynamic and interactive advertising and promotions. ### Sectors Adopting This - **Retail:** Retailers can use personalized billboard campaigns to drive traffic to new stores by interacting directly with potential customers. - **Advertising:** Marketing and creative agencies can utilize live-prompt billboard technology for more engaging and creative advertising campaigns for their clients. - **Hospitality:** Hotels and restaurants can use on-site copywriters to create personalized messaging for guests, enhancing their overall experience and brand loyalty. ## Related on Trend Hunter - [Geo-Targeting Store Advertisements](https://www.trendhunter.com/trends/tesco-5.md) - [Hyper-Personalized AI Campaigns](https://www.trendhunter.com/trends/stronger-starts.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Summer-Forward Food Billboards](https://www.trendhunter.com/trends/let-your-summer-side-out.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md)