# Geo-Targeting Store Advertisements Tesco Recommends Ads Based on a Shopper's Location in a Store By Kanesa D | Published 2024-11-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/tesco-5 References: [thegrocer](https://www.thegrocer.co.uk/news/tesco-to-serve-self-scan-shoppers-with-ads-based-on-their-location-within-a-store/696489.article) & [tesco](https://www.tesco.com/)  Tesco Scan as you Shop devices are set to provide advertisements based on a consumer's location within the store. The retail chain has dubbed the new technology "in-store Scan as you Shop geo-targeting," claiming it is the first to provide location-relevant ads on its proprietary self-scanning devices. “This means you’re going to be able to target customers in proximity to an aisle, to a shelf, as they navigate their way around the store,” explained Lee Roberts, head of sales at [Tesco Media & Insight Platform](https://www.trendhunter.com/trends/tesco-ireland-1). Scan as you Shop is available across 580 Tesco locations but requires a [Clubcard](https://www.trendhunter.com/trends/tesco-3) for access. By optimizing in-store touchpoints, the brand encourages immediate engagement with relevant products, fostering a more interactive and personalized shopping environment. “It improves your existing [Google](https://www.trendhunter.com/trends/google-cloud-1) search strategy by creating more visibility,” Roberts said. “It has potential to drive sales and lift sales.” Image Credit: Tesco ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 45% | Activity: 43% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Location-based Advertising:** Leveraging geo-targeting capabilities within stores to deliver dynamic and relevant advertisements helps create a personalized shopping experience for consumers. - **Enhancing In-store Engagement:** Optimizing physical touchpoints in retail environments offers real-time interaction opportunities, breaking traditional marketing barriers. - **Self-scanning Technology Integration:** Integrating self-scanning devices with targeted promotions based on shopper location can drive a higher engagement and quicker decision-making process. ### Industries Being Reshaped - **Retail:** Geo-targeted advertisements can transform the in-store shopping experience and foster customer loyalty by providing tailored offers. - **Technology:** The integration of location-based advertisement technology within self-scanning devices signifies a leap in retail tech innovation. - **Marketing:** In-store geo-targeting presents marketers with new data-driven avenues to reach consumers right at the point-of-sale, enhancing campaign effectiveness. ## Related on Trend Hunter - [Geo-Fencing Advertising Features](https://www.trendhunter.com/trends/geofencing-feature.md) - [Personalized Grocery Billboard Campaigns](https://www.trendhunter.com/trends/tesco-ireland-1.md) - [Retail Marketing Advancements](https://www.trendhunter.com/trends/programmatic-targeting-solution.md) - [Check-Out Free Grocery Stores](https://www.trendhunter.com/trends/getgo.md) - [Mobile Ad-Supported Checkouts](https://www.trendhunter.com/trends/sams-club-3.md) - [Hyper-Targeted Shoppable Posters](https://www.trendhunter.com/trends/glossier-and-shop.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [Smart Shopping Cart Ads](https://www.trendhunter.com/trends/caper-carts.md) - [Hyper-Personalized AI Campaigns](https://www.trendhunter.com/trends/stronger-starts.md)