# Controversial Celebrity Photographers Terry's Room on Belvedere By Bianca | Published 2008-05-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/terrys-room-belvedere References: [belvedere-vodka](http://www.belvedere-vodka.com) **Terry Richardson**, who worked with Belvedere on their controversial **[Luxury Reborn](http://www.trendhunter.com/trends/belvedere-campaign)** campaign, has now launched a section called “**Terry's Room**” on the [Belvedere website](http://www.belvedere-vodka.com). Heavy on f-bombs, Terry talks about the importance of having a connection with the people he photographs in an online video. In his Terry's Room interview, he dons a plaid shirt and black nerd glasses while sporting a mustache and prominent side burns. Terry's Room plays host to three videos and nine [exclusive photos](https://www.trendhunter.com/trends/developed-through-time) which look like they were taken at a [retro swinger's party](https://www.trendhunter.com/trends/chrome-horse-society). Here are a few more projects shot by Richardson, including the [latest Belvedere campaign](https://www.trendhunter.com/trends/belvedere-dirty-brew): ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 65% | Activity: 71% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Controversial Photographers in Advertising:** Opportunity to explore the effectiveness of using edgy and potentially offensive imagery to promote a product or brand. - **Personalized Photography:** Potential to cultivate a deeper connection with consumers through photography that prioritizes a personal and intimate tone. - **Retro Aesthetic:** Growing consumer interest in retro aesthetics and nostalgia presents an opportunity for marketers to tap into this trend through their imagery. ### Sectors Adopting This - **Advertising/marketing:** Opportunity to push boundaries and experiment with unconventional imagery and messaging to capture consumer attention. - **Photography:** Opportunity for photographers to explore new avenues in connecting with their subjects and audience through a personalized and intimate approach. - **Fashion:** Potential for fashion brands to tap into the rising trend of retro aesthetics in their advertising and promotional campaigns. ## Related on Trend Hunter - [Artful Graphic Beach Towels](https://www.trendhunter.com/trends/artist-terry-beach-towel.md) - [Striking Glass Portraits](https://www.trendhunter.com/trends/glass-portraits.md) - [Boldly Creative Tequila Campaigns](https://www.trendhunter.com/trends/bold-spirits-rise-campaign.md) - [Signature Bright Red Nightclubs](https://www.trendhunter.com/trends/silencio-nyc.md) - [Immersive Hotel Art Installations](https://www.trendhunter.com/trends/hotel-art-installation.md) - [Coffee-Flavored Rye Vodkas](https://www.trendhunter.com/trends/belvedere-dirty-brew.md) - [Design-Forward Gin Partnerships](https://www.trendhunter.com/trends/tanqueray-n-ten.md) - [Festive Vodka Campaigns](https://www.trendhunter.com/trends/spirit-advisor.md) - [Art-Inspired Whisky Events](https://www.trendhunter.com/trends/bulleit-frontier-whiskey-partners.md)