# Designer Terrycloth Bucket Hats Chanel's Bucket Hat is Part of the Brand's Sunny Summer 2020 Line By Ell Smith | Published 2020-09-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/terrycloth-bucket-hats References: [hypebae](https://hypebae.com/2020/8/chanel-bucket-hats-cruise-2021-collection-cc-logo-terrycloth-white-black-fashion-accessories) & [chanel](https://www.chanel.com/#languages) Wearing designer and keeping it casual doesn't typically go hand-in-hand but [Chanel's](https://www.trendhunter.com/trends/seasonal-boutique-in-sainttropez) terrycloth [bucket hat](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era) hopes to change that, with an incredibly laidback high-fashion look that can be sported throughout the winter or summer months. This hat is one of the pieces that was supposed to be showcased at [Chanel's 2020 Cruise fashion show](https://www.trendhunter.com/trends/chanel-spring-summer-2026). Due to COVID-19, the fashion show took place virtually, and this hat along with many other sunny, beach-inspired items were introduced on the market. As per the theme of the show, this hat boasts poolside sensibilities, with a terrycloth facade and crisp white finish. The hat features a tiny double C logo, making for a more subtle branding moment than typical. Image Credit: Chanel ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 64% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Casual Designer Fashion:** Disruptive innovation opportunity: Explore the market for high-end designer products with a casual and laidback aesthetic. - **Virtual Fashion Shows:** Disruptive innovation opportunity: Develop virtual platforms and experiences for fashion shows to reach a wider audience and adapt to changing circumstances. - **Terrycloth Accessories:** Disruptive innovation opportunity: Create and promote terrycloth-based accessories as a fashionable and comfortable option for all seasons. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity: Integrate virtual shopping experiences and virtual try-on technologies to enhance the online shopping experience for customers. - **Luxury Goods:** Disruptive innovation opportunity: Explore the intersection of luxury and casual fashion by creating high-end products with a more relaxed and accessible vibe. - **Textile and Fabric Manufacturing:** Disruptive innovation opportunity: Innovate and develop new fabric materials, like terrycloth, that offer both fashion and functionality for various applications. ## Related on Trend Hunter - [Sustainable Bucket Hats](https://www.trendhunter.com/trends/lisous-bucket-hat-collection.md) - [Whipped Cream-Themed Fuzzy Hats](https://www.trendhunter.com/trends/whipped-creamthemed-fuzzy-hat.md) - [Versatile Bucket Bag Capsules](https://www.trendhunter.com/trends/the-gabine-collection.md) - [Towel-Resembling Luxe Skirts](https://www.trendhunter.com/trends/towel-skirt.md) - [Collaborative Headwear Capsules](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era.md) - [Parisian Bistro Chair-Inspired Handbags](https://www.trendhunter.com/trends/anchor-bag.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Extreme Environment Hat Designs](https://www.trendhunter.com/trends/vollebak-planet-earth-hat-v2.md) - [Contemporary Colorful Bucket Designs](https://www.trendhunter.com/trends/hachiman-bucket.md)