# Eccentricly Revealing Fashionistas The Racy Terry Richardson Purple #15 Spring Summer 2011 Shoot By Renee Ramsarran | Published 2011-02-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/terry-richardson-purple-15-spring-summer-2011 References: [fashioneditorials](http://www.fashioneditorials.com/eniko-mihalik-and-edita-vilkeviciute-purple-15-ss-2011-terry-richardson/02/2011) & [purple.fr](http://www.purple.fr/) The Terry Richardson Purple #15 Spring Summer 2011 editorial embodies the photographers signature sexy style. Models Eniko Mihalik and Edita Vilkeviciute strike steamy and playful poses in a range of [summer fashions](https://www.trendhunter.com/trends/velvet-heat). Edita practically pops out of her [Christian Dior](https://www.trendhunter.com/trends/forever-veil-primer) floral jacket that have been matched with contrasting Stella McCartney leopard-print panties. Check out the gallery to see more inspiring sensual summer wear in the Terry Richardson Purple #15 Spring Summer 2011. **Implications** - Companies can market an item or brand to a target audience by using familiar faces and names that appeal to that social group. By using a memorable photographer or model's name in an advertisement or endorsement, businesses gain exposure to consumers who may have been previously unaware of their products or brand. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 41% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sexed-up Fashion Editorials:** Disruptive innovation opportunity: Brands can push boundaries with provocative advertising campaigns that feature notable photographers and models. - **Celebrity-endorsed Brands:** Disruptive innovation opportunity: Companies can capitalize on social media influencers to increase exposure amongst targeted demographics. - **Summer Fashion Trends:** Disruptive innovation opportunity: Businesses can utilize seasonal themes to create hype and generate sales for their products or collections. ### Sectors Adopting This - **Fashion Industry:** Disruptive innovation opportunity: Businesses can experiment with controversial fashion campaigns to create brand recognition and buzz amongst consumers. - **Advertising Industry:** Disruptive innovation opportunity: Advertising agencies can leverage the power of celebrity endorsements to create impactful campaigns for their clients. - **Social Media Industry:** Disruptive innovation opportunity: Companies can utilize social media platforms to increase their reach and target specific demographics for their fashion products or collections. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)