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# Supermodel Heists
The New Terry Richardson-Kate Moss Mango Ad Is Dangerous and Fun

By Jordan Sowunmi | Published 2011-05-20 | Celebs
Source: Trend Hunter, https://www.trendhunter.com/trends/terry-richardson-kate-moss-mango
References: [highsnobiety](http://www.highsnobiety.com/news/2011/05/19/video-mango-presents-the-great-escape-featuring-kate-moss-terry-richardson/) & [mango](http://www.mango.com)

The new Terry Richardson-Kate Moss Mango ad is an exercise in excitement. Terry Richardson, one of the world's most famous photographers, and Kate Moss, one of the world's most famous supermodels, have teamed up in this Richardson-directed video entitled 'The Great Escape.'

The Terry Richardson-Kate Moss Mango ad features the two of them rushing out of what appears to be a bank (rocking masks with Terry's face on them), both clutching full burlap bags. Next, in their getaway vehicle, the two bank-robbing pals are alternatively playful and serious as they get dressed and Kate applies makeup.

Soon after, Terry and Kate reach their rendezvous point and walk into a room where a bunch of people exit, wearing Terry masks, to the joy of both Kate and Terry.

The Terry Richardson-Kate Moss Mango 'Great Escape' short film is extremely entertaining, and benefits from having no overt advertising in the film. This continues the trend of companies commissioning ad campaigns that focus more on selling entertainment or an image than the actual clothing. To learn more about Mango, visit their website.

Photo credits: [IzisSmile](http://www.highsnobiety.com/news/2011/05/19/video-mango-presents-the-great-escape-featuring-kate-moss-terry-richardson/)

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 77% | Activity: 81% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

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