# Cancer-Supporting Run Campaigns Terry Fox Foundation's #DearTerry Campaign Celebrates His Legacy By Jana Pijak | Published 2023-04-12 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/terry-fox-foundation References: [terryfox.org](https://terryfox.org/)  The [Terry Fox Foundation](https://www.trendhunter.com/trends/t-is-for-terry) recently opened registration for its 43rd annual run, and launched its #DearTerry campaign in support of [cancer research](https://www.trendhunter.com/trends/change-the-course) while celebrating Terry's lasting legacy. Participants can now register for the Terry Fox Run, taking place on September 17, and can further support a noble cause with a purchase of a [limited edition #DearTerry shirt](https://www.trendhunter.com/trends/kids-help-phone). The shirts are adorned with a picture of the athlete, hand-drawn illustrations of his sneakers and medal, along with text taken from letters sent to him and his family from those he inspired. The Terry Fox Foundation's #DearTerry initiative was launched to encourages people to share how the famed runner's legacy has inspired them. People can share messages on social media channels, through mail-in letters and on the Terry Fox Foundation website, with the chance of being featured in an upcoming fall run campaign. The run campaign will also feature a custom commemorative #DearTerry poster designed by artist Mutant 101®. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 65% | Activity: 46% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What's Driving This Trend - **Charitable-run Campaigns:** Creating more engaging and interactive charity-run campaigns can help increasing donations for cancer research. - **Social Media-based Fundraising:** Creating social media platforms and activities that integrate with charitable runs can result to a wider reach and higher participation levels. - **Custom Commemorative Merchandise:** Designing and offering unique commemorative merchandise may be an effective way to not only honor legacy but also raise more funds for cancer research. ### Who This Affects Most - **Non-profit Organizations:** Non-profit institutions can take advantage of creative approaches, such as integrating engaging social media activities or designing custom merchandise, to increase participation levels and raise more funds for their causes. - **Athletic Apparel Industry:** Creating custom sports merchandise to commemorate athletes can be an innovative way to celebrate their legacy and heighten brand awareness. - **Cancer Research Industry:** Partnering with charity-run campaigns such as the Terry Fox Run can be a meaningful and impactful way for Cancer Research Industries to raise funds and awareness for their efforts. ## Related on Trend Hunter - [Meaningful Picture Books](https://www.trendhunter.com/trends/t-is-for-terry.md) - [Awareness-Raising Lung Cancer Campaigns](https://www.trendhunter.com/trends/give-a-breath-5k.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Inclusive Marathon Campaigns](https://www.trendhunter.com/trends/runner-321.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md) - [Firefighter Cancer Initiatives](https://www.trendhunter.com/trends/firefighters-cancer.md) - [Charitable QSR Burger Campaigns](https://www.trendhunter.com/trends/burgers-to-beat-ms-campaign.md) - [Alcohol-Free Charity Fundraisers](https://www.trendhunter.com/trends/dry-feb-1.md)