Political Hygiene Products Scrub Out All Kinds of Dirt
Jeremy Gutsche — October 24, 2006 — Marketing
References: boingboing.net
Cleanse your kitchen of terrorists with terror soap. This shockingly unique brand can be found in Costa Rica. BoingBoing notes, "Oh, what dark, foreboding poetry lurks in those long-lasting pink suds."
Although the brand is getting attention in the blogosphere, it could be more unintentional as the concept of Terror Soap might not seem as daring in Central America.
Implications - People tend to buy products that they have never tried before based on their packaging. If the packaging is appealing, the more likely that it will get sold. The featured item is a good example of using popular current events as a branding strategy. Although it may seem like a bold move, some risks are worth taking.
Although the brand is getting attention in the blogosphere, it could be more unintentional as the concept of Terror Soap might not seem as daring in Central America.
Implications - People tend to buy products that they have never tried before based on their packaging. If the packaging is appealing, the more likely that it will get sold. The featured item is a good example of using popular current events as a branding strategy. Although it may seem like a bold move, some risks are worth taking.
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