# Farmer-Supporting Tequila Series Tequila Ocho's Terroir Select Range is Said to Benefit Farmers By Kalin Ned | Published 2025-12-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/terroir-select References: [bevnet](https://www.bevnet.com/pr/2025/12/15/test-of-terroir-tequila-ocho-supports-local-community-farmers-with-new-terroir-select-vintages)  [Tequila Ocho](https://www.trendhunter.com/trends/tequila-ocho), a producer known for its [single-estate approach to tequila](https://www.trendhunter.com/trends/handpicked-agave), has introduced a new series of expressions called Terroir Select. This launch refines the brand's long-standing mission to demonstrate the influence of geographical origin on the spirit's character. For the inaugural Terroir Select vintages — dubbed 'Comunidad' — Tequila Ocho sourced blue Weber agave plants from El Nacimiento de Abajo in Arandas, Jalisco, which is "the neighboring community to Ocho's homeplace Tequilera Los Alambiques, as well as its original home of Destilería La Altena." Tequila Ocho states that with its Terroir Select series, it aims to further the oenological concept of terroir in spirits by highlighting subtle flavor differences imparted by distinct local growing conditions, and to provide direct economic support to [small-scale, independent agave farmers](https://www.trendhunter.com/trends/artisanal-agave-spirits) during a period of market instability that threatens their livelihood. Image Credit: Tequila Ocho ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 51% | Activity: 63% | Freshness: 59% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Terroir-focused Spirits:** The Terroir Select series highlights the potential of terroir in spirits, illustrating how local growing conditions can influence flavor nuances. - **Supportive Alcohol Brands:** Tequila Ocho's initiative offers a model for alcohol brands aiming to provide economic backing to their agricultural suppliers amid market fluctuations. - **Community-driven Product Launches:** The Comunidad series exemplifies how proximity to production sites can become a pivotal selling point in the spirits industry by fostering local ties. ### Industries Being Reshaped - **Craft Spirits:** The rise of terroir-focused tequila underscores an emerging trend in the craft spirits industry that values geographical distinctiveness. - **Agro-tourism:** Highlighting local terroir can enhance agro-tourism opportunities by educating consumers on unique agricultural practices and localized production methods. - **Sustainable Agriculture:** Initiatives like supporting small-scale farmers during market instability can invigorate sustainable agricultural practices within the spirits sector. ## Related on Trend Hunter - [Affordable Additive-Free Tequilas](https://www.trendhunter.com/trends/additivefree-tequilas.md) - [Beautifully Packaged Tequila Brands](https://www.trendhunter.com/trends/laelia-tequila.md) - [Authentically Produced Tequila Expressions](https://www.trendhunter.com/trends/tequila-el-mexicano.md) - [Limited-Edition Tequila Expressions](https://www.trendhunter.com/trends/barricas-series.md) - [Authentic Tequila Expressions](https://www.trendhunter.com/trends/casa-centinela.md) - [Distinctly Matured Añejo Tequilas](https://www.trendhunter.com/trends/tequila-herradura-legend.md) - [Blended Mexican Tequilas](https://www.trendhunter.com/trends/maestra-selection-no-2.md) - [Uniquely Produced Premium Tequilas](https://www.trendhunter.com/trends/tequila-ochos.md) - [Richly Layered Tequilas](https://www.trendhunter.com/trends/extra-anejo-tequila.md)