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# Storm-Chasing Photographers
Nick Moir is Obsessed with Wild Weather and His Work Proves It

By Anne Giesen | Published 2012-04-09 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/terrific-storm-photos
References: [froot.nl](http://www.froot.nl/categorie/art-en-design/prachtige-stormen/) & [smh.au](http://www.smh.com.au/multimedia/stormchasers/biography.html)

These terrific [storm photos](https://www.trendhunter.com/trends/stratosplash) were taken by Australian storm chaser and photographer Nick Moir. Moir is obsessed with wild weather. Capturing the drama of the environmental phenomena of Australia is his passion. From sand-blasting dust storms and dazzling lighting to blackening [bush fires](https://www.trendhunter.com/trends/ironbark-house) and the perceptible effects of climate change in the Australian nature.

"For us [photographers](https://www.trendhunter.com/trends/still-life-1), day to day it's all very much about photographing people doing things. But every now and again the planet reminds us who's really in control," says Moir. Moir is one of the several hundred storm chasers in Australia's Eastern States who drive around the continent to capture the most beautiful images. In 2003, Moir won a World Press Photo award for a photo series of the 2002/2003 bushfire season.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 68% | Activity: 65% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Extreme Weather Photography:** Disruptive innovation opportunities in the photography industry to capture and document extreme weather events.
- **Climate Change Documentation:** Disruptive innovation opportunities in the environmental conservation industry to capture and raise awareness of the effects of climate change on nature.
- **Storm Chasing Tourism:** Disruptive innovation opportunities in the tourism industry to create unique experiences for adventure-seeking travelers interested in storm chasing.

### Sectors Adopting This

- **Photography:** Disruptive innovation opportunities for photographers to specialize in extreme weather photography and offer unique perspectives.
- **Environmental Conservation:** Disruptive innovation opportunities to document and study the effects of climate change on nature, contributing to environmental conservation efforts.
- **Tourism:** Disruptive innovation opportunities to create storm chasing tourism experiences, attracting adventure-seeking travelers.

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