# Powerful Female Ads The Terre des Femmes Campaign Makes a Bold Statement About Clothing Choices By Meghan Young | Published 2015-03-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/terre-des-femmes References: [designtaxi](http://designtaxi.com/news/373711/Striking-Ads-Show-How-You-Shouldn-t-Measure-A-Woman-s-Worth-By-Her-Clothes/) & [frauenrechte.de](http://www.frauenrechte.de/online/index.php) Terre des Femmes is a human rights group that has turned its eye to [women's clothing choices](https://www.trendhunter.com/trends/contemporary-femininity) for a [powerful ad campaign](https://www.trendhunter.com/trends/mwcurated) titled 'A Woman's Worth.' It centers around images of a woman's chest, legs and feet in order to show the levels of first impressions a woman can make depending on what she's wearing. Created by [Miami Ad School Europe](https://www.trendhunter.com/trends/college-football-27), which is based in Hamburg, Germany, the Terre des Femmes campaign overlays a scale on each image. This scale ranges from 'prude' to 'whore' depending on where the length of shirt or skirt begins or ends. Utterly eye-opening, the Terre des Femmes ad campaign cleverly shows how unfairly judged women can be based solely on what they wear. This can result in lines being crossed. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Clothing Stereotyping:** Disruptive innovation opportunities: Developing clothing lines that challenge stereotypes and promote individuality. - **Body Objectification:** Disruptive innovation opportunities: Creating body-positive advertising campaigns and initiatives that challenge societal beauty standards. - **First Impressions:** Disruptive innovation opportunities: Designing tools or technologies that help people form unbiased first impressions based on character rather than appearance. ### Who This Affects Most - **Fashion Industry:** Disruptive innovation opportunities: Implementing technology-driven solutions like virtual fitting rooms and sustainable clothing production. - **Advertising Industry:** Disruptive innovation opportunities: Integrating augmented reality (AR) and personalized advertising experiences to challenge normative representations of women. - **Human Rights Organizations:** Disruptive innovation opportunities: Leveraging social media and digital platforms to raise awareness and promote dialogue around gender stereotypes and objectification. ## Related on Trend Hunter - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Empowering Summer Campaigns](https://www.trendhunter.com/trends/empowering-summer-campaign.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md)