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# Lavender Farm Events
Terre Bleu is Closing the Farming Season with an Exciting Collaboration

By Kalin Ned | Published 2021-08-28 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/terre-bleu
References: [terrebleu](https://www.terrebleu.ca/collections/all/products/terre-bleu-season-finale)

[Terre Bleu](https://www.trendhunter.com/trends/love-candle) is Ontario's largest lavender farm and it has had a busy season with [various skill-developing workshops, entertaining events](https://www.trendhunter.com/trends/frnterra-farm), and many, many visits from curious individuals.

As Terre Bleu prepares for the end of the 2021 season, it doesn't miss the opportunity to go out with a bang. The farm is hosting a Season Finale, in collaboration with The National Ballet. On September 10th from 3 PM to 7:30 PM, individuals are invited to experience a colorful, engaging, and educational event. Tickets are available on Terre Bleu's website and the purchase will unlock various perks, including a 45-minute pilates class taught by Kate Kernaghan, the Director of In Studio at The National Ballet of Canada. Individuals will gain a behind-the-scenes glimpse of "how the National Ballet’s Apprentices warm-up and train, as well as a working rehearsal of two pieces of repertoire narrated by Christopher Stowell, The National Ballet of Canada’s Associate Artistic Director." There will also be a live string symphony, local bites and drinks, and let's not forget the experience of Terre Bleu's estate and iconic yellow door.

Image Credit: Terre Bleu

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 63% | Activity: 37% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Why This Trend Is Growing

- **Agricultural Tourism:** Terre Bleu's lavender farm events showcase the potential of agricultural tourism for engaging visitors and generating revenue.
- **Collaborative Partnerships:** The collaboration with The National Ballet shows the potential for unique and unexpected partnerships in creating engaging and immersive events.
- **Experiential Marketing:** Terre Bleu's Season Finale event demonstrates the potential for experiential marketing to create memorable and shareable experiences for customers.

### Industries Being Reshaped

- **Tourism and Hospitality:** The success of Terre Bleu's events highlights the potential for the tourism and hospitality industries to incorporate experiential elements into their offerings.
- **Performing Arts:** The collaboration with The National Ballet showcases the potential for the performing arts industry to venture into unexpected collaborations that expand their audience reach.
- **Event Management:** Terre Bleu's Season Finale event highlights the potential for event management companies to create unique and immersive experiences that stand out in a crowded marketplace.

## Related on Trend Hunter

- [Lavender Farm Picnics](https://www.trendhunter.com/trends/lavender-farm-picnic.md)
- [Lavender-Centric Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shopping-experiences.md)
- [Charitable Lavender Farm Festivals](https://www.trendhunter.com/trends/lavender-farm-festival.md)
- [Free Lavender Farm Experiences](https://www.trendhunter.com/trends/free-lavender-farm-experiences.md)
- [Cut-Your-Own Lavender Bundles](https://www.trendhunter.com/trends/pick-your-own-lavender.md)
- [Lavender Field Yoga Classes](https://www.trendhunter.com/trends/lavender-field-yoga.md)
- [Lavender Farm Destinations](https://www.trendhunter.com/trends/avalon-lavender-farm.md)
- [Ballet Summer Block Parties](https://www.trendhunter.com/trends/summer-block-parties.md)
- [Extended Immersive Farm Experiences](https://www.trendhunter.com/trends/frnterra-farm.md)
