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# Earthquake Flooring
The Terraviva Tile Collection Represents Imperfection and Time

By Meghan Young | Published 2010-10-13 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/terraviva-tile-collection
References: [trendir](http://www.trendir.com/archives/004673.html) & [refin-ceramic-tiles](http://www.refin-ceramic-tiles.com/2010/07/19/ceramiche-refin-at-cersaie-2010-with-two-new-collections-designed-by-massimiliano-adami-and-luca-nichetto/)

Although the Terraviva tile collection may seem insensitive to the multiple earthquake occurrences happening all over the world recently, it actually holds quite a poetic and symbolic meaning. Instead of being inspired by natural disasters, it is in fact inspired by imperfection and the passing of time.

Designed by Massimiliamo Adami for Refin, the Terraviva tile collection not only brings an unusual focal point to [living areas](https://www.trendhunter.com/trends/riva-collection), it also shows a [depth and character](https://www.trendhunter.com/trends/osso-bottone) that is often missing from key parts of homes.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 29% | Activity: 47% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Earthquake Flooring:** The Terraviva tile collection showcases the potential for earthquake-resistant flooring solutions.
- **Symbolic Design:** Designs inspired by imperfection and the passing of time create unique and meaningful products.
- **Characterful Homes:** Home design trends are embracing depth, character, and uniqueness in key living areas.

### Industries Being Reshaped

- **Interior Design:** The Terraviva tile collection presents a disruptive innovation opportunity for interior design companies to offer earthquake-resistant flooring solutions.
- **Architecture:** Architects can incorporate symbolic design elements into their projects to create unique and meaningful spaces.
- **Home Improvement:** Home improvement companies can capitalize on the trend of characterful homes by offering products and services that enhance depth and uniqueness in living areas.

## Related on Trend Hunter

- [Contemporary Terracotta Tiles](https://www.trendhunter.com/trends/cottomilano.md)
- [Dynamic Outdoor Tile Collections](https://www.trendhunter.com/trends/outercl.md)
- [Mediterranean-Inspired Terracotta Tile Lines](https://www.trendhunter.com/trends/country-floors.md)
- [Longevity-Focused Tile Collections](https://www.trendhunter.com/trends/time-collection.md)
- [Terracotta-Inspired Art Installations](https://www.trendhunter.com/trends/grounded-exhibtion.md)
- [Regionally Inspired Tile Lines](https://www.trendhunter.com/trends/marble-systems.md)
- [Wood-Patterned Porcelain Stoneware](https://www.trendhunter.com/trends/cortina-tile-collection.md)
- [Contemporary Stoneware Tiles](https://www.trendhunter.com/trends/the-imperial-tiles.md)
- [Ceramic Surface Tile Collections](https://www.trendhunter.com/trends/pulsar-collection.md)
