# Flat-Woven Undyed Rug Collections FRAMA and Beni Rugs Introduce the Terrain Collection By Amy Duong | Published 2024-09-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/terrain-collection References: [design-milk](https://design-milk.com/terrain-rugs-where-craft-meets-minimalism-by-beni-rugs-x-frama/) & [redirect.viglink](https://redirect.viglink.com/?format=go&jsonp=vglnk_172557552192211&key=6ab1d62aaf9dbafae96546ba3ca1b2ac&libId=m0pv0bky0100x1tt000ULiuyz5d9s&loc=https%3A%2F%2Fdesign-milk.com%2Fterrain-rugs-where-craft-meets-minimalism-by-beni-rugs-x-frama%2F&v=1&out=https%3A%2F%2Fframacph.com%2Fcollections%2Fbeni-x-frama&ref=https%3A%2F%2Fdesign-milk.com%2F&title=Terrain%3A%20Where%20Craft%20Meets%20Minimalism%20by%20Beni%20Rugs%20x%20FRAMA&txt=%3Cstrong%3ETerrain%3C%2Fstrong%3E)  Morocco-based brand Beni Rugs works together with [FRAMA](https://www.trendhunter.com/trends/ratio-series), a design brand based in Copenhagen on the limited Terrain collection. The two fuse their expertise as Beni Rugs is known for its [sustainable and elevated craftsmanship](https://www.trendhunter.com/trends/artisanal-rugs) and FRAMA is clever with minimal looks. The range is comprised of [flat-woven undyed rugs](https://www.trendhunter.com/trends/home-and-soul) to bring attention to the use of natural materials and artistry which is a testament to the brands' shared values as well. The founder of FRAMA, Niels Strøyer Christophersen speaks about the collection, stating “Finding common ground between Beni and FRAMA’s universes has been a natural process. We both share a deep mutual respect for materiality and the making of meaningful things. You can clearly see in Beni’s work that it’s rooted in the craft and history of their surroundings – and, in the case of this collection, in the natural world.” Image Credit: FRAMA, Beni Rugs ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 11% | Activity: 10% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Flat-woven Rugs:** Emphasizing the artisanal flat-weaving techniques, this collection highlights a resurgence in traditional craftsmanship. - **Undyed Natural Materials:** Showcasing the use of undyed natural materials, the collection aligns with the growing demand for eco-conscious and chemical-free home decor. - **Collaborative Design:** The partnership between brands Beni Rugs and FRAMA emphasizes the creative synergy and innovative outcomes of cross-cultural collaborations. ### Who This Affects Most - **Home Decor:** With a focus on sustainability and craftsmanship, the home decor industry can explore new opportunities in eco-friendly and ethically produced furnishings. - **Textile Manufacturing:** Utilizing natural fibers and traditional weaving methods, this sector can pivot towards producing high-quality, undyed textile products that appeal to modern consumers. - **Artisanal Crafts:** Promoting the value of handmade and regionally-inspired products, the artisanal crafts industry can tap into a niche market for premium, culturally rich items. ## Related on Trend Hunter - [Dynamic Flatwoven Carpet Designs](https://www.trendhunter.com/trends/matter-colection.md) - [Desert-Inspired Floor Coverings](https://www.trendhunter.com/trends/dune-rug.md) - [Ancient Kilim-Inspired Rugs](https://www.trendhunter.com/trends/doblecara.md) - [Hand-Knotted Rug Collections](https://www.trendhunter.com/trends/hare-klein.md) - [Cross-Cultural Rug Collections](https://www.trendhunter.com/trends/nordic-knots-x-giancarlo-valle-rug-collection.md) - [Handwoven Rug Series](https://www.trendhunter.com/trends/meridian-collection.md) - [High-End Handmade Rugs](https://www.trendhunter.com/trends/massimo-copenhagens.md) - [Woven Stripe Rug Series](https://www.trendhunter.com/trends/the-cord-collection.md) - [Artful Versatile Rug Collections](https://www.trendhunter.com/trends/nanimarquina.md)