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# Cupid Boot Camps
Terra Soulmate Campaign

By Ayman | Published 2008-05-06 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/terra-soulmate-cupid
References: [adsoftheworld](http://adsoftheworld.com/media/print/terra_soulmate_cupido_land?size=_original)

How cute is this campaign by dating site Terra Soulmate? The ads guarantee "The love of your life won't get away" thanks to their highly trained Cupids!

I love that the typically delicate Cupid angels are being trained in rough military style to illustrate the quality of the dating site. Seeing these little cupids practice their arrow aim, climb walls and jump through the tyres made me chuckle. Who would want to mess with a Cupid like that? Wedding bells are surely guaranteed.

The dating campaign was created by DDB Advertising Agency, Brazil. Photography by Marco Mendes, illustration by Marco CÃ©sar, art direction by Christiano Neves and Rodrigo TÃ³rtima, creative direction by Julio Andery, Rodolfo Sampaio and Felipe Cama.

Check out another witty campaign for dating site neu.de:

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 32% | Activity: 18% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Why This Trend Is Growing

- **Military-style Training:** Disruptive innovation opportunity: Explore incorporating military-style training techniques in industries that require highly skilled professionals or dedicated employees.
- **Unconventional Advertising Campaigns:** Disruptive innovation opportunity: Consider creating unconventional and humorous advertising campaigns to stand out in saturated markets and capture consumer attention.
- **Creative Illustrations:** Disruptive innovation opportunity: Utilize creative illustrations to bring a fresh and engaging visual approach to marketing and branding strategies.

### Industries Being Reshaped

- **Dating:** Disruptive innovation opportunity: Develop innovative features or services that differentiate dating platforms and enhance the user experience.
- **Advertising:** Disruptive innovation opportunity: Embrace unconventional and bold advertising strategies in order to create memorable campaigns that resonate with target audiences.
- **Photography and Illustration:** Disruptive innovation opportunity: Explore new techniques and technologies in photography and illustration to create visually compelling and unique content.

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