# Musically Inspired Campaigns The Terra Sonora Ad Can Make Anyone a Star By Kamal Musharbash | Published 2011-02-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/terra-sonora-ad References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/02/terra-sonora-mix-your-music/) & [ddb](http://www.ddb.com/) It's quite evident that [DDB](https://www.trendhunter.com/trends/cargurus-latest-ad) in Brazil had lots of fun making the [Terra Sonora](https://www.trendhunter.com/trends/barton-guestier2) ad. Its implications are simple, funny and effective. The company is targeting the musically inclined population, in hopes to draw traffic to its website. The Terra Sonora website allows visitors to [listen and mix music](https://www.trendhunter.com/trends/read-like-you-listen), thus making any visitor a unique and entertaining musician. This Terra Sonora ad will not only transform your playlist, but could also potentially change your outlook on music and artists alike. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 60% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Interactive Music Platforms:** Disruptive innovation opportunity for businesses to create online platforms that allow users to listen and mix music, providing a unique and entertaining music experience. - **Personalized Music Experiences:** Disruptive innovation opportunity for businesses to develop campaigns that transform users' playlists and change their outlook on music and artists, creating personalized and engaging music experiences. - **Targeting Musically Inclined Consumers:** Disruptive innovation opportunity for businesses to target the musically inclined population by creating campaigns that draw traffic to their websites and capture the attention of music enthusiasts. ### Who This Affects Most - **Music Streaming Platforms:** Disruptive innovation opportunity within the music streaming industry to create interactive platforms that allow users to listen, mix, and personalize their music experiences. - **Advertising and Marketing:** Disruptive innovation opportunity in the advertising and marketing industry to develop campaigns that target musically inclined consumers and engage them with personalized music experiences. - **Entertainment and Media:** Disruptive innovation opportunity in the entertainment and media industry to create platforms or campaigns that transform users' playlists and provide unique, interactive, and entertaining music experiences. ## Related on Trend Hunter - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Emotive Song Campaigns](https://www.trendhunter.com/trends/sos-songs-mental-unimed.md) - [Lyrics-Inspired OOH Campaigns](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md) - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)