# Pop-Up Emergency Shelters The Terra Nova Bothy Bag Offers Shelter for Up to Four People By Michael Hemsworth | Published 2022-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/terra-nova-bothy-bag References: [dudeiwantthat](https://www.dudeiwantthat.com/outdoors/terra-nova-bothy-bag-4-person-emergency-shelter.asp) & [terra-nova](https://www.terra-nova.co.uk)  The [Terra Nova Bothy](https://www.trendhunter.com/trends/the-terra-kaffe-tk02) Bag is an [emergency shelter](https://www.trendhunter.com/trends/gazelle-tents-backcountry-series) for those seeking out a way to stay prepared for anything when heading out on an adventure, excursion or hike in the natural environment. The shelter comes in a number of size options that will house up to 12 people at once and weighs in at just 21-ounces. The shelter can be quickly set up for use in mere moments by simply unpacking it and getting inside; the body form of the people inside act as the structure to keep it in place and upright. The Terra Nova Bothy Bag is capable of being used in [harsh conditions](https://www.trendhunter.com/trends/expedition-tent) to create a microclimate that is perfectly warm and humid to keep rain, snow and wind at bay. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 84% | Activity: 61% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Emergency Shelter Solutions:** Businesses can focus on creating innovative and sustainable emergency shelters for adventurers and hikers. - **Portable Pop-up Structures:** Creating portable and easy-to-set-up structures for temporary shelter during natural disasters can be a disruptive innovation opportunity. - **Eco-friendly Adventure Gear:** Entrepreneurs can look into developing eco-friendly and sustainable adventure gear, such as the Terra Nova Bothy Bag. ### Who This Affects Most - **Outdoor Recreation:** Companies in the outdoor recreation industry can focus on producing emergency shelter solutions like the Terra Nova Bothy Bag. - **Disaster Relief:** Manufacturing portable and easy-to-set-up structures for temporary shelter during natural disasters can disrupt the disaster relief industry. - **Sustainability:** Developing sustainable and eco-friendly adventure gear, like the Terra Nova Bothy Bag, can be an innovative opportunity for companies in the sustainability industry. ## Related on Trend Hunter - [Multipurpose Camping Shelters](https://www.trendhunter.com/trends/multipurpose-camping-shelters.md) - [Featherlight Adventure Shelters](https://www.trendhunter.com/trends/hyperlite-mountain-gear-splash-bivy.md) - [Durable Outdoor Shelters](https://www.trendhunter.com/trends/t4-overland-exp-hub.md) - [Protective Campsite Shelter Tarps](https://www.trendhunter.com/trends/camping-tarp.md) - [Oversized Family-Friendly Tents](https://www.trendhunter.com/trends/snow-peak-land-nest-shelter.md) - [Four-Season Inflatable Tents](https://www.trendhunter.com/trends/fourseason-inflatable-tent.md) - [Wearable Poncho-Style Tents](https://www.trendhunter.com/trends/onetigris-tentsformer.md) - [Off-Grid Backpacker Tent Designs](https://www.trendhunter.com/trends/durston-xdome-2.md) - [Inflatable Four-Season Tents](https://www.trendhunter.com/trends/air-station-pod01.md)