# X-Ray-Like Rainwear Terra New York Outerwear is Semi-Transparent and Smokey-Hued By Meghan Young | Published 2012-05-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/terra-new-york References: [coolhunting](http://www.coolhunting.com/style/terra-new-york.php) & [terranewyork](http://www.terranewyork.com/) The [Terra New York](https://www.trendhunter.com/trends/mini-nail-set) rainwear may look like it was modeled after a few x-rayed jackets, but it is actually made up of smart and innovative outwear that is as stylish as it is practical. Created as a [fashionable alternative to rainwear](https://www.trendhunter.com/trends/tindall-rain-jacket) that relies more heavily on function than looks, modern women will be able to look good even in a downpour. Founded by Yurika Nakazono and Marie Saeki, Terra New York is essentially the answer to the question they posed to each other before embarking on this journey: What can a fashion-conscious woman wear when it’s raining? Semi-transparent and smokey-hued, each jacket is made out of materials like TPU/Urethane, which is derived from recycled material. Each design is heat-sealed for optimal waterproofing. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 82% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Fashionable Rainwear:** The trend of fashionable and stylish rainwear options is on the rise, creating opportunities for disruptive innovation in the outerwear industry. - **Sustainable Materials:** Incorporating sustainable and eco-friendly materials into rainwear designs is becoming more popular, providing opportunities for disruptive innovation in the fashion industry. - **Transparency in Fashion:** The trend of transparency in fashion is extending to rainwear, with semi-transparent and smokey-hued options gaining popularity and creating opportunities for disruptive innovation in the clothing industry. ### Who This Affects Most - **Fashion:** The fashion industry has an opportunity to disrupt the rainwear market by offering stylish and sustainable alternatives with transparent design elements. - **Outerwear:** The outerwear industry has an opportunity to disrupt the rainwear market by creating fashionable and eco-conscious designs that incorporate sustainable materials and heat-sealed waterproofing. - **Eco-friendly Materials:** The use of eco-friendly materials in rainwear designs creates opportunities for the textile and materials industries to disrupt traditional manufacturing methods and offer innovative alternatives. ## Related on Trend Hunter - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md) - [Functional Timeless Outerwear](https://www.trendhunter.com/trends/soeur-x-kway.md) - [Transparent Puffer Jackets](https://www.trendhunter.com/trends/solament.md) - [Livery Resort-Inspired Umbrella Designs](https://www.trendhunter.com/trends/trina-turk.md) - [Wearable Poncho-Style Tents](https://www.trendhunter.com/trends/onetigris-tentsformer.md) - [Protective Cut-Proof Jackets](https://www.trendhunter.com/trends/armortex-jacket.md) - [Versatile Sculptural Outerwear](https://www.trendhunter.com/trends/transhabit-collection.md) - [Winter Performance Jackets](https://www.trendhunter.com/trends/winter-performance-jacket.md) - [Body-Mapped All-Weather Parkas](https://www.trendhunter.com/trends/weatherproof-parka.md)