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# Matcha-Powered Beauty Masks
The Matcha Sea Dry Clay Mask by Terra Beauty Bars is Waterless

By Kalin Ned | Published 2022-08-04 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/terra-beauty-bars1
References: [terrabeautybars](https://terrabeautybars.com/products/green-tea-face-mask)

The [BIPOC](https://www.trendhunter.com/trends/the-lip-shine)-founded brand [Terra Beauty Bars](https://www.trendhunter.com/trends/milk-bath-soak) boasts consciously made products that are eco-friendly and direct-to-consumer. The company's Matcha Sea Dry Clay Mask is a great example as the formulation is powerful, as well as sustainable, and cruelty-free. The formulation is made with a concentrated blend of green tea matcha and sea kaolin clay. Entirely waterless—meaning the product conserves water and can be activated with just a few drops of liquid at home—the Matcha Sea Dry Clay Mask promises to deliver antioxidant-rich properties to the skin and provide a firming experience. The formulation will draw out impurities and leave your skin baby-soft. Terra Beauty Bars specifies that its offering can be combined either with purified water, coconut milk, or another choice of liquid. This makes this product versatile and customizable.

Image Credit: Terra Beauty Bars

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 56% | Activity: 57% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Consciously-made Beauty Products:** Opportunity to create more eco-friendly, direct-to-consumer beauty products that are BIPOC-founded and cruelty-free.
- **Waterless Skincare:** Opportunity to innovate and create more waterless skincare products that conserve water and allow for personal activation with different liquids of choice.
- **Matcha-infused Skincare:** Opportunity to incorporate powerful antioxidant-rich matcha into skincare formulations for added benefits.

### Sectors Adopting This

- **Beauty and Personal Care Industry:** Opportunity to create more consciously-made and eco-friendly beauty products that are direct-to-consumer and cruelty-free.
- **Sustainable and Eco-friendly Product Industry:** Opportunity to create more sustainable and waterless products that conserve resources and reduce waste in packaging and shipping.
- **Green Tea and Matcha Industry:** Opportunity to expand the use and benefits of green tea and matcha as ingredients in skincare and wellness products.

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