# Airport-Themed Luggage Pop-Ups Away's 'Terminal A' Pop-Up Simulates a Fun Travel Experience By Laura McQuarrie | Published 2018-08-02 | World Source: Trend Hunter, https://www.trendhunter.com/trends/terminal-a References: [forbes](https://www.forbes.com/sites/abinlot/2018/07/31/away-invites-you-to-pick-up-a-suitcase-at-its-airport-like-pop-up-shopping-experience-terminal-a/#72f42c867425) & [awaytravel](https://www.awaytravel.com/ca/en/terminal-a) Packing a suitcase can be a stressful and unpleasant experience for some travelers but Away is hoping to get consumers to see packing in a new light at its [airport-style pop-up](https://www.trendhunter.com/trends/immersive-aperol-experiences) called 'Terminal A.' The entire pop-up is designed to emulate the airport experience but in a way that's enjoyable and free from frustration. After lining up at the check-in counter to pick up a passport and boarding pass, visitors have the option to purchase one of [Away's innovative suitcases](https://www.trendhunter.com/trends/the-white-lotus-x-away), get them customized and take advantage of a discount from [Lyft](https://www.trendhunter.com/trends/lyft-and-united) for their next ride to the airport. Away's Terminal A also features a humorous departures board, an airport security section with fun descriptions of items that travelers put in bins and a newsstand that offers exclusive accessories. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 67% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Travel-themed Pop-ups:** Creating immersive spaces that simulate travel experiences to enhance the shopping process. - **Customizable Luggage:** Offering luggage items that can be personalized and adapted to users' preferences and needs. - **Retailtainment:** Blending retail and entertainment to provide unique and engaging shopping experiences. ### Industries Being Reshaped - **Travel Retail:** Creating airport-style pop-up shops and immersive experiences for travelers to enhance the shopping process. - **Luggage Manufacturers:** Developing innovative luggage items that can be customized and personalized to users' needs and preferences. - **Retail:** Integrating entertainment elements into brick-and-mortar stores to provide unique and engaging shopping experiences for customers. ## Related on Trend Hunter - [Parisian Airport Pop-Ups](https://www.trendhunter.com/trends/moet-hennessys-paris-concept.md) - [Collaborative Luggage Bags](https://www.trendhunter.com/trends/stylish-suitcases.md) - [Personality-Matched Luggage Collections](https://www.trendhunter.com/trends/airs.md) - [Pink-Tonal Suitcase Capsules](https://www.trendhunter.com/trends/island-pink.md) - [Major International Airport Pop-Ups](https://www.trendhunter.com/trends/popups-at-airport-hubs.md) - [Airport Skincare Pop-Ups](https://www.trendhunter.com/trends/sol-de-janerio-delcia-drench.md) - [Personality-Forward Luggage Brands](https://www.trendhunter.com/trends/airs-luggage.md) - [Collaborative Color-Focused Suitcases](https://www.trendhunter.com/trends/away-1.md) - [Flavor-Filled Airport Pop-Ups](https://www.trendhunter.com/trends/hichew-getaway-mix-layover.md)