# Cannibalistic Spray Campaigns The Termicon Antifungal Ads Don't Recommend Foot Soup By Amelia Roblin | Published 2011-04-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/termicon-antifungal-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/termicon_pan) & [dentsu-smart.ru](http://www.dentsu-smart.ru/) It may be quite unlikely that little care of your tootsies will result in a tasty meal; however, the Termicon Antifungal ads do succeed at grabbing one's attention for precisely that reason. The idea may disgust you, but afflictions like athlete's foot do give rise to spore-producing organisms that many people eat in the form of mushrooms. Extrapolating from this, the [Dentsu](https://www.trendhunter.com/trends/hijack-socialization)-Smart advertising agency of Moscow, Russia, has illustrated a rather repulsive image into a series of animated prints. Making the picture more easy to stomach, but disturbing enough to stir some consideration, the Termicon Antifungal ads serve up [common podiatry problems](https://www.trendhunter.com/trends/propedix-dryello) on a silver platter. Suggesting a simple dermatological spray instead of breeding appendages fit for [soups, hamburgers and pickling](https://www.trendhunter.com/trends/believe-campaign), the prints urge you not to "let fungus turn your feet into food!" ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Edible Advertising:** Disruptive innovation opportunity: Create edible advertisements that grab attention and promote products or services in a unique way. - **Visual Shock Value:** Disruptive innovation opportunity: Utilize visually shocking images in advertising campaigns to create a lasting impact and provoke thought. - **Health Awareness Marketing:** Disruptive innovation opportunity: Develop marketing campaigns that highlight health risks and provide simple solutions to promote awareness and preventive measures. ### Where This Applies - **Advertising and Marketing:** Disruptive innovation opportunity: Explore unconventional advertising techniques to capture audience attention and stand out in a crowded marketplace. - **Food and Beverage:** Disruptive innovation opportunity: Create unique and unconventional food products or campaigns that challenge traditional norms and attract adventurous consumers. - **Health and Wellness:** Disruptive innovation opportunity: Develop new products, services, or campaigns that address and solve common health issues in an engaging and relatable way. ## Related on Trend Hunter - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Cherry-Scented Foot Sprays](https://www.trendhunter.com/trends/cherry-scented-foot-spray.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md)