# Whimsical Gen-Z Retailers This Terez NYC Pop-Up Resembles a Fashionable Tween Clubhouse By Jana Pijak | Published 2019-03-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/terez-nyc References: [bedfordandbowery](http://bedfordandbowery.com/2018/11/the-new-terez-pop-up-feels-like-the-clubhouse-of-your-tween-dreams/) The Terez NYC pop-up opened its doors in Soho, NYC this past December and was designed to resemble a tween clubhouse. Founded by CEO Zara Terez Tisch and creative director Amanda Schabes, the fashion brand has gained fame for its pattern-enriched collection of activewear leggings which average under $100 per item. The Terez NYC pop-up engaged young consumers with fun interior design details like a galaxy wall fitting room area, colorful clothing displays along with [marker and stencil station](https://www.trendhunter.com/trends/you-speak-we-listened-pop-up) that allowed shop visitors to draw on mirrors. Additionally, the pop-up allowed visitors to sample delicious treats from Dana's Bakery while sales proceeds were donated to Women in Need, a non-profit organization that aims to help homeless women in New York. This [colorful activewear popup](https://www.trendhunter.com/trends/gymshark-popup) for young girls spotlighted products centered around [personalization and self-expression](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc). The first 200 visitors inside also received a kindness coin which they could redeem in store or pass on to a friend while celebrating good deeds and positivity. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 76% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Activewear:** The Terez NYC pop-up showcased the trend of personalized activewear, allowing customers to express their individuality through customization. - **Interactive Shopping Experiences:** The Terez NYC pop-up offered an interactive shopping experience by providing marker and stencil stations, allowing customers to engage with the brand and make their shopping experience more enjoyable. - **Socially Conscious Retail:** The Terez NYC pop-up promoted social consciousness by donating sales proceeds to a non-profit organization that supports homeless women, highlighting the growing trend of socially responsible retail. ### Sectors Adopting This - **Apparel and Fashion:** The Terez NYC pop-up showcased innovative approaches to activewear, hinting at opportunities for disruption and innovation within the apparel and fashion industry. - **Retail:** The interactive and engaging shopping experience at the Terez NYC pop-up exemplifies the potential for disruptive innovation within the retail industry. - **Non-profit and Social Services:** The Terez NYC pop-up's collaboration with Women in Need demonstrates the potential for disruptive innovation within the non-profit and social services industry, where businesses can leverage retail partnerships to create positive social impact. ## Related on Trend Hunter - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md) - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md) - [Accessory-Based NYC Pop-Ups](https://www.trendhunter.com/trends/lil-sweet-treat.md) - [Gen Z Concept Stores](https://www.trendhunter.com/trends/uo-x-glendale.md) - [Gen-Z-Targeted Retail Concepts](https://www.trendhunter.com/trends/on-rotation.md) - [Playful Toy-Inspired Pop-Ups](https://www.trendhunter.com/trends/jellycat-caf.md) - [Nutrition-Forward Treat Shop Pop-Ups](https://www.trendhunter.com/trends/treat-shoppe.md) - [Metaverse-Inspired Retail Interiors](https://www.trendhunter.com/trends/mango-teen.md)