# Personified Alcohol Packaging Teran Vine T-Shirt Branding Compares Wine Maturity to Human Maturity By Amelia Roblin | Published 2013-01-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/teran-vine-tshirt References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/12/vine-t-shirt.html) & [publicis.si](http://www.publicis.si/) You just know that Teran Vine T-Shirt packaging would have absolutely no trouble standing out on the liquor store shelf. The [Publicis](https://www.trendhunter.com/trends/heinz-tattoo-bottle) Slovenia design is remarkably out-of-the-box -- or out of the bottle, if you will. Instead of applying a simple sticker label to the glass, the creatives behind this project dressed the container in a [short-sleeved shirt](https://www.trendhunter.com/trends/mullet). The cute striped red garment is humanizing enough but the firm opted to give the beverage additional character. A story was written to describe the upbringing of the grape-derived drink that recounts its coming of age and ultimate maturity. It is narrated in first person and tells the ins and outs of vine life and time spent in a barrel. Teran Vine T-Shirt [wine packaging](https://www.trendhunter.com/trends/wine-personality-test) certainly relates to its consumer more than competing brands can claim to. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 41% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Personified Packaging:** Creating packaging that humanizes products, allowing for a more personal connection with consumers. - **Narrative Branding:** Developing packaging that tells a story about the product, giving it a unique and engaging identity. - **Out-of-the-box Design:** Using unconventional packaging designs to differentiate products and attract consumer attention. ### Industries Being Reshaped - **Alcoholic Beverages:** Opportunity for alcoholic beverage companies to use personified packaging to create a memorable brand experience. - **FMCG Retail:** Retailers in fast-moving consumer goods can leverage narrative branding to differentiate their products and increase sales. - **Graphic Design:** The graphic design industry can explore innovative and out-of-the-box packaging design concepts for various consumer products. ## Related on Trend Hunter - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md)