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# Competitive Swimming Architectural Models
The Latest Designs from Terada Mokei Take a Dip

By Romina S. Cortellucci | Published 2012-08-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/terada-mokei
References: [spoon-tamago](http://www.spoon-tamago.com/2012/07/27/competitive-swimming-architectural-models/) & [teradamokei.jp](http://www.teradamokei.jp/en/product/tenkei/1100/1100-no23.html)

Japanese miniature design line Terada Mokei makes a splash with the latest release of its 23rd installment from the [pre-cut architectural model series](https://www.trendhunter.com/trends/cada-audi-r8). The competitive swimming-themed set will sure have people diving right in to try it out. According to the company’s website, the series was inspired by the Japanese freestyle swimmer Hironoshin Furuhashi, who was nicknamed the ‘Flying Fish of Fujiyama.’ Since Furuhashi’s world record setting ways, “competitive swimming has held a special place in the hearts of many Japanese.” This excitement is what the company wanted channel in its latest design.

The [paper models](https://www.trendhunter.com/trends/3d-building-puzzle) use a 1/100 scale ratio, though they are small enough that the company’s attention to detail can still capture the tiniest aspect such as the toned muscular bodies of swimmers.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 11% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What's Driving This Trend

- **Architectural Model Kits:** Terada Mokei's competitive swimming-themed model kit release highlights the trend of intricate and realistic architectural model kits for hobbyists and enthusiasts.
- **Sport-themed Hobbies:** The popularity of competitive swimming as a source of inspiration for Terada Mokei's model kit release showcases a trend of sport-themed hobbies for leisure and entertainment.
- **Japanese-inspired Art and Design:** Terada Mokei's latest model kit release, inspired by Japanese freestyle swimmer Hironoshin Furuhashi, highlights a trend of Japanese-inspired art and design for collectors and enthusiasts.

### Who This Affects Most

- **Model Kit Industry:** Terada Mokei's latest release of competitive swimming architectural model kits demonstrates disruptive innovation opportunities for the model kit industry in producing more intricate and realistic models.
- **Sports and Leisure Industry:** The popularity of sport-themed hobbies, like building model kits, presents disruptive innovation opportunities for the sports and leisure industry in developing new products and services to cater to this market.
- **Art and Design Industry:** The trend towards Japanese-inspired art and design presents disruptive innovation opportunities for the industry to create new and unique products that appeal to collectors and enthusiasts.

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