# Ultra-Luxury Mexican Tequilas Zamora Company USA Unveiled 'Tequila VOLTEO' By Debra John | Published 2024-09-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tequila-volteo References: [prnewswire](https://www.prnewswire.com/news-releases/zamora-company-usa-launches-new-ultra-premium-luxury-tequila-volteo-302259712.html) & [tequilavolteo](https://tequilavolteo.com/)  [Zamora Company USA](https://www.trendhunter.com/trends/licor-43-chocolate) has launched 'Tequila VOLTEO,' an "ultra-premium, additive-free, and organic luxury tequila brand, with investment from Dak Prescott, the Dallas Cowboys quarterback and 2022-23 NFL Man of the Year." This tequila is distilled and bottled at Destileria Casa de Piedra in Jalisco, Mexico. As the U.S. operating company for Madrid-based [Zamora Company—known](https://www.trendhunter.com/trends/cocktail-43-coco-milk) for popular wine and spirits brands like Licor 43, Lolea Spritz, [Martin Miller's Gin](https://www.trendhunter.com/trends/spartannash-brat-shop), and Ramón Bilbao wines—Tequila VOLTEO emphasizes quality and craftsmanship. The brand features three expressions, 'VOLTEO Blanco,' 'VOLTEO Reposado,' and 'VOLTEO Cristalino,' each crafted from "100% Weber Blue Agave using traditional small-batch production methods." Notably, Tequila VOLTEO distinguishes itself by being both organic and additive-free. Presented in an elegantly designed bottle, it features elements that represent both football and agave, while refined color gradations highlight each expression’s unique characteristics. Image Credit: Zamora Company USA ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 91% | Activity: 89% | Freshness: 29% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Organic Luxury Spirits:** Tequila VOLTEO exemplifies the growing demand for organic and additive-free luxury spirits, setting a new standard in premium liquor quality. - **Athlete-endorsed Alcohol Brands:** The investment by Dak Prescott in Tequila VOLTEO reflects a trend where athletes endorse and invest in high-end alcohol brands, merging sports fame with luxury markets. - **Region-specific Production Methods:** Distilled at Destileria Casa de Piedra in Jalisco, Tequila VOLTEO highlights a rising appreciation for region-specific, traditional production methods in the spirits industry. ### Where This Applies - **Luxury Alcohol:** The launch of ultra-premium Tequila VOLTEO marks a significant development in the luxury alcohol sector, pushing the boundaries of quality and exclusivity in the market. - **Organic Beverages:** Tequila VOLTEO's commitment to being additive-free and organic underscores a shift in the beverages industry towards healthier, more natural products. - **Celebrity-endorsed Products:** With Dak Prescott's involvement, Tequila VOLTEO adds to the growing list of celebrity-endorsed products, which often attract heightened consumer interest and investment. ## Related on Trend Hunter - [Co-Branded Tequila Variants](https://www.trendhunter.com/trends/nmsu.md) - [Top-Shelf Triple-Aged Tequilas](https://www.trendhunter.com/trends/mot-hennessy.md) - [Ultra-Premium Cristalino Tequilas](https://www.trendhunter.com/trends/snow-tequila.md) - [Luxury Añejo Tequila](https://www.trendhunter.com/trends/maestro-dobel-tequila.md) - [Artisanal Tequila Debuts](https://www.trendhunter.com/trends/dobel-tahona-tequila-blanco.md) - [Prestige Market Tequilas](https://www.trendhunter.com/trends/patrn.md) - [Super-Premium Aged Tequila](https://www.trendhunter.com/trends/cristalino.md) - [Exclusive Sweet Tequilas](https://www.trendhunter.com/trends/el-mayor-extra.md) - [Celeb-Backed Premium Tequilas](https://www.trendhunter.com/trends/teremana-aejo.md)