# Tequila Trend Report Uncover Innovations Surrounding Mexico's Greatest Liquor Export By Taylor Keefe | Published 2012-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tequila-trend-report References: [trendreports](http://www.trendreports.com/research/tequila) Although tequila is already a popular spirit, especially among college and university students, it's now starting to gain recognition as a liquor that can be enjoyed like fine wine, scotch and aged rum. Discover a copious amount of unique tequila innovations, from minimalist bottle designs to DIY recipes, in the [Tequila Trend Report](http://www.trendreports.com/research/tequila). An interesting PRO Trend that we have tracked in the last year is *Artvertising*, and it highlights how artistry and creative design is being applied to bottle making, creating limited-edition packages that are works of art. Another PRO Trend worth keeping track of is *Organification*, which examines how organics are being applied and utilized in nearly every market, even the tequila industry. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Artvertising:** Disruptive innovation opportunity: Collaborating with artists to create limited-edition tequila bottle designs. - **Organification:** Disruptive innovation opportunity: Exploring the use of organic ingredients in tequila production to cater to the growing demand for organic products. ### Who This Affects Most - **Alcohol:** Disruptive innovation opportunity: Developing innovative methods for producing, packaging, and marketing tequila to attract a wider consumer base. - **Design:** Disruptive innovation opportunity: Incorporating creative and artistic elements into tequila bottle designs to enhance consumer appeal and differentiate from competitors. ## Related on Trend Hunter - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [North American Tequila Expansions](https://www.trendhunter.com/trends/wildfire-advisory.md) - [Tequila Rebranding Initiatives](https://www.trendhunter.com/trends/anteel-tequila.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Artisinal Tequila Bottles](https://www.trendhunter.com/trends/artisinal-tequila-bottles.md) - [Sculptural Tequila Bottle Designs](https://www.trendhunter.com/trends/msica-tequila.md) - [Sophisticated Tequila Packaging Designs](https://www.trendhunter.com/trends/el-mayor-tequila.md) - [Party-Goer Tequila Packaging](https://www.trendhunter.com/trends/olmeca-tequila.md) - [Rapidly Expanding Tequilla Brands](https://www.trendhunter.com/trends/alma-del-jaguar.md)