# Convenient Cocktail Packets The Tequila Pocket Shot by Pocket Shot Encourages On-the-Go Drinking By Erin Kirkpatrick | Published 2012-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tequila-pocket-shot-by-pocket-shot References: [outblush](http://www.outblush.com/women/life/food-drinks/tequila-pocket-shot/) & [pocketshot.net](http://www.pocketshot.net/) For those looking to sneak a quick sip of grandpa's cough medicine -- a.k.a alcohol -- the [Tequila](https://www.trendhunter.com/trends/readytodrink-tequila-cocktail) [Pocket Shot](https://www.trendhunter.com/trends/dubai-style-pistachio) by Pocket Shot is one way to get a fixing. Often described as a '[flask on the fly](https://www.trendhunter.com/trends/patron-el-alto-mini),' these liquored up plastic packets are perfect for on-the-go alcohol consumption; although, hopefully not in a car. Combining convenience with alcoholic consumption, the Tequila Pocket Shot by Pocket Shot, which is available in 50 ml single-serving flexible stand-up pouch, may lead to detrimental effects, namely drunk driving and alcoholism. Available in an assortment of alcoholic beverages including whiskey, rum, vodka, gin and tequila, individuals can lug around the equivalent to a liquor cabinet in their bags, purses or briefcases. For those desperate for a drink, these packaged shots will have individuals satisfying their thirst for liquored up liquids. [Image 5](http://www.thegreenhead.com/2007/08/pocket-shots.php) ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 39% | Activity: 34% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **On-the-go Alcohol Consumption:** The Tequila Pocket Shot by Pocket Shot offers a convenient solution for alcohol consumption while on the move. - **Single-serving Flexible Packaging:** The use of single-serving flexible stand-up pouches provides a convenient and portable option for carrying and consuming alcohol. - **Alternative Packaging for Alcoholic Beverages:** The Tequila Pocket Shot introduces a disruptive innovation in the packaging of alcoholic beverages, offering a more compact and portable option compared to traditional bottles. ### Industries Being Reshaped - **Alcohol Packaging:** The Tequila Pocket Shot revolutionizes the way alcoholic beverages are packaged and consumed, creating new opportunities for packaging companies. - **Travel and Leisure:** The convenience of the Tequila Pocket Shot appeals to individuals on the go, presenting opportunities for the travel and leisure industry to incorporate this product into their offerings. - **Beverage Retail:** The availability of various alcoholic options in single-serving flexible pouches opens up new possibilities for beverage retailers to cater to consumers looking for convenience and portability in their drink options. ## Related on Trend Hunter - [Pouch-Packaged Vodka Shots](https://www.trendhunter.com/trends/slim-shooters.md) - [Portable Cocktail Packets](https://www.trendhunter.com/trends/portable-cocktail-packets.md) - [Single-Use Cocktail Sachets](https://www.trendhunter.com/trends/pax.md) - [Pocket-Sized Whiskey Shots](https://www.trendhunter.com/trends/skrewball-mini-pack.md) - [Ready-to-Pour Tea Shots](https://www.trendhunter.com/trends/kamoti.md) - [Proprietary Pouch Cocktail Packaging](https://www.trendhunter.com/trends/jinx-drinx.md) - [Quirky Shots Menus](https://www.trendhunter.com/trends/portal-cocktails.md) - [Single-Serve Boxed Cocktails](https://www.trendhunter.com/trends/boxtails.md) - [Tequila Cocktail Cartons](https://www.trendhunter.com/trends/readytodrink-tequila-cocktail.md)