# Lucky Tequila Branding Tequila Herradura's Design is a Stroke of Luck By Vasiliki Marapas | Published 2014-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tequila-herradura References: [thedieline](http://www.thedieline.com/blog/2014/10/13/herradura-tequila) & [herradura](http://www.herradura.com/) Luck may not be the first thing you think of when you consider tequila -- in fact, you may be more inclined to recall bad decisions and regret -- but the design for the latest [Tequila Herradura](https://www.trendhunter.com/trends/tequila-herradura-legend) collection is centered around the symbol of none other than the proverbial lucky horseshoe. The tequila is bottled in small glass containers embossed with a horseshoe, which again appears on the [matte box](https://www.trendhunter.com/trends/mexican-artistry). Speaking of the Colección de la Casa, Reserva 2014, the brand explains, "This [limited edition tequila](https://www.trendhunter.com/trends/limitededition-tequila-bottles) is aged to perfection in charred American oak casks for eleven months." The tequila is then aged in single malt scotch casks for an additional three months before they are finally bottled and distributed. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 45% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Lucky Branding:** Exploring the use of lucky symbols in branding could be a disruptive innovation opportunity for companies looking to connect with consumers on a deeper, more emotional level. - **Limited Edition Collections:** Creating limited edition collections can be a disruptive innovation opportunity for brands to generate excitement and exclusivity among consumers. - **Dual Aging Process:** Implementing a dual aging process, like the use of single malt scotch casks, in the production of spirits could be a disruptive innovation opportunity for distilleries to create unique flavor profiles and capture niche markets. ### Who This Affects Most - **Alcohol and Spirits:** The alcohol and spirits industry could benefit from exploring lucky branding strategies to differentiate their brands and appeal to consumers seeking unique experiences. - **Packaging and Design:** The packaging and design industry has an opportunity to create customized and symbolic packaging solutions, like embossed horseshoes, that align with branding strategies focused on luck and exclusivity. - **Fashion and Accessories:** The fashion and accessories industry can explore the use of lucky symbols, like horseshoes, in their designs to tap into the growing trend of symbolic and meaningful accessories. ## Related on Trend Hunter - [Rare Still Strength Tequilas](https://www.trendhunter.com/trends/still-strength-blanco.md) - [Authentic Tequila Expressions](https://www.trendhunter.com/trends/authentic-tequila.md) - [One-Liter Premium Tequilas](https://www.trendhunter.com/trends/suerte-tequilas.md) - [Sleek Tequila Bottles](https://www.trendhunter.com/trends/tequila-collection.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Casino-Inspired Tequila Packaging](https://www.trendhunter.com/trends/highend-tequila.md) - [Luxurious Mexican Tequila Bottles](https://www.trendhunter.com/trends/tequila-don-julio-70.md) - [Artisinal Tequila Bottles](https://www.trendhunter.com/trends/artisinal-tequila-bottles.md) - [Vibrant Zodiac-Inspired Tequila Bottles](https://www.trendhunter.com/trends/snake-edition.md)