# Tequila Espresso Martini Kits Chamberlain Coffee and 818 Tequila are Putting a Twist on a Classic By Laura McQuarrie | Published 2024-04-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tequila-espresso-martini-kit References: [fastcompany](https://www.fastcompany.com/91112067/what-emma-chamberlain-and-kendall-jenner-can-do-for-each-other) & [chamberlaincoffee](https://chamberlaincoffee.com/products/chamberlain-coffee-818-tequila-espresso-martini-kit) Emma Chamberlain's [Chamberlain Coffee](https://www.trendhunter.com/trends/plantbased-cold-brew-lattes) and Kendall Jenner's 818 Tequila brands teamed up to put a twist on a [classic coffee cocktail](https://www.trendhunter.com/trends/coffee-cocktails) with a Tequila Espresso Martini Kit. Traditionally made with a base of vodka or gin, the martini is being reinvented for a new generation of drinkers so that the agave notes in tequila can uniquely complement the other minimal ingredients in a martini. Additionally, 818 Tequila and Chamberlain Coffee created limited-edition Candied Pecan Cold Brew Singles with notes of maple and candied pecan inspired by the flavors of [818 Tequila Reposado](https://www.trendhunter.com/trends/818-tequila). Inside the co-branded Tequila Espresso Martini Kit, the cold brew singles are paired with a cocktail shaker and a martini glass. Outside of the bundle, the components can be purchased individually. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 86% | Activity: 91% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Tequila Espresso Martini Innovation:** Reinventing the classic martini with the unique agave notes of tequila to appeal to a new generation of drinkers. - **Co-branded Cocktail Experience:** Creating a limited-edition kit that combines cold brew singles, a cocktail shaker, and a martini glass for a premium at-home cocktail experience. - **Flavor-inspired Collaboration:** Introducing Candied Pecan Cold Brew Singles with maple and pecan notes inspired by the flavors of 818 Tequila Reposado, adding a new dimension to the coffee experience. ### Where This Applies - **Beverage:** Opportunity for beverage companies to collaborate and innovate by blending unique flavors and offering premium at-home cocktail experiences. - **Hospitality:** Potential for the hospitality industry to implement co-branded cocktail kits to enhance guest experiences and bring new flavors to the bar scene. - **Retail:** Retailers can capitalize on flavor-inspired collaborations to introduce exclusive products that cater to consumer preferences for innovative beverage experiences. ## Related on Trend Hunter - [Ready-to-Mix Espresso Martini Kits](https://www.trendhunter.com/trends/absolut-x-kahlua-espresso-martini-kit.md) - [Tequila-Based Espresso Martinis](https://www.trendhunter.com/trends/chilis-espresso-martini.md) - [Dairy-Free Espresso Martinis](https://www.trendhunter.com/trends/queens-brew.md) - [Collaboration Liqueur Coffee Kits](https://www.trendhunter.com/trends/espresso-martini-kit.md) - [Espresso Martini Infusion Kits](https://www.trendhunter.com/trends/espresso-martini-gift-set.md) - [Singer-Inspired Espresso Martini Kits](https://www.trendhunter.com/trends/short-n-sweet-espresso-martini.md) - [Pre-Mixed Espresso Martinis](https://www.trendhunter.com/trends/chillers-espresso-martini.md) - [Ready-to-Sip Espresso Martinis](https://www.trendhunter.com/trends/nightowl-espresso-martinis.md) - [Twist-to-Mix Espresso Martinis](https://www.trendhunter.com/trends/drnxmyth.md)