# Latin Tequila Cocktails These S'Quiela Flavored Malt Beverages Boast a Tequila Taste By Laura McQuarrie | Published 2016-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tequila-cocktails References: [bevindustry](http://www.bevindustry.com/articles/89729) & [squiela](http://www.squiela.com/product) The S’Quiela Beverage Co. is now launching its flavored malt S’Quiela Latin Cocktails with the taste of tequila. Flavors include Original Grapefruit, Tropical Dream, Fiesta Berry and Sunrise, which are enhanced with the flavors of exotic guava, agave, fresh citrus fruits and berry blends. Across the beverage industry, and the alcohol sector in particular, crossover drinks such as these ones offer a convenient way to entice consumers to try new and unusual flavors. It's also worth noting that these [bottled cocktails](https://www.trendhunter.com/trends/shakr-cocktails) from the S’Quiela Beverage Co. also come in an irresistible [ready-to-drink format](https://www.trendhunter.com/trends/new-mix) that makes the packs perfect for sharing with a group of friends. These vibrantly colored drinks have been strategically boldly branded as Latin Cocktails, which helps to position them as both globally inspired drinks and fiesta-worthy beverages. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 16% | Activity: 39% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Flavored Malt Beverages:** The increasing popularity of flavored malt beverages presents an opportunity for innovative product offerings in the beverage industry. - **Crossover Drinks:** Creating crossover drinks with unique flavors allows for experimentation and expansion within the alcohol sector. - **Ready-to-drink Cocktails:** The ready-to-drink format presents an opportunity to tap into the convenience trend and cater to consumers seeking easy-to-enjoy beverages. ### Industries Being Reshaped - **Beverage:** The introduction of flavored malt beverages and ready-to-drink cocktails creates a disruptive opportunity for innovation and growth within the beverage industry. - **Alcohol:** The development of crossover drinks with unique flavors opens up new possibilities for disruption and product differentiation within the alcohol sector. - **Marketing/brand Strategy:** Strategically branding products as Latin Cocktails allows for global inspiration and positioning, appealing to consumers seeking fiesta-worthy beverages. ## Related on Trend Hunter - [Canned Heritage Cocktails](https://www.trendhunter.com/trends/sauza-agave-cocktails.md) - [Refreshing Ready-to-Drink Tequila Cocktails](https://www.trendhunter.com/trends/buena-f-organic-quencher.md) - [Multi-Flavor Tequila Packs](https://www.trendhunter.com/trends/tequila-variety-pack.md) - [Effervescent Canned Tequila Cocktails](https://www.trendhunter.com/trends/jose-cuervo-sparkling-cocktails.md) - [RTD Agave Tequila Cocktails](https://www.trendhunter.com/trends/tequio.md) - [Mixologist-Made Cocktail Ranges](https://www.trendhunter.com/trends/canned-tequila-cocktails.md) - [Tequila-Inspired Malt Beverages](https://www.trendhunter.com/trends/el-jimador-spiked-bebidas.md) - [Fruity Canned Margaritas](https://www.trendhunter.com/trends/ready-to-drink-margarita.md) - [Light Tequila Cocktails](https://www.trendhunter.com/trends/drink-tsl.md)